Table of Contents
- Working with fashion & Outfit-of-the-Day (OOTD) influencers — An overview
- Top 10 unique, up-and-coming fashion influencers on Tiktok
- Top 10 TikTok fashion influencers by engagement
- Top 10 fashion TikTok influencers by reach
- In conclusion: Partner with TikTok creators to drive brand awareness for your fashion brand.
A growing trend on TikTok are outfit-of-the-day, or #ootd, videos where fans get ideas on clothing styles for work, home, recreation, and formal events. Users can’t seem to get enough of their favorite creators trying on clothing releases from high fashion brands, as well as everyday favorites at one’s local Target or Walmart.
TikTok fashion influencers are among the fastest-growing creator categories on the app. Here are our top picks to watch in 2021.
Working with fashion & Outfit-of-the-Day (OOTD) influencers — An overview
Everyone loves a great photo of that perfect outfit. But social media users are so excited to see creators use short-form video to show fashion in motion. TikTok’s vertical format allows users to show off their entire outfit, from shoes to hair accessories.
The app also allows creators to do more effects with their videos, such as the #hoodieslam challenge and creative outfit changes. Creators don’t have to be videographers to build these amazing cuts and transitions — TikTok does it all.
Many fashion TikTokers built their brand on other channels and ventured onto the platform when it took off. But many more influencers launched their OOTD career on TikTok alone. For these influencers, TikTok has become their main “hub” for content creation, and the other channels (Instagram, Twitter, etc.) become supporting networks.
The popularity of TikTok has also expanded the selection of different types of fashion influencers, including designers, thrifters, couples OOTD, portrait photography, and more.
How to collaborate with TikTok fashion influencers
It would be wrong to assume that fashion influencers only collaborate on clothes and accessories. The fact is that OOTD influencers on TikTok are relevant to many different lifestyles and industries.
For example, many fashion influencers are also worldwide travelers. They like to show off their outfit pics against incredible views and sensational atmospheres. Fashion influencers are also excited about cosmetics, skincare, and hair products.
These influencers intuitively understand color and artistry. If your products or services complement fashion trends, a TikTok OOTD influencer partnership could be just what you need.
It’s also important to remember that TikTok is a hotbed for creators seeking to expose those brands that use size appropriation to increase sales. In fashion, size appropriation refers to a technique that fashion brands use to advertise their inclusiveness for plus-sized consumers without actually making their outfits fully accessible to those customers.
Examples of this deceptive tactic include failing to offer XL and XXL sizes on the majority of a brand’s product line or offering those sizes without ensuring that they fit those body types well. Clothing brands that wish to partner with TikTok influencers should make sure that they’ve personalized their outfits inclusively for all common body types — not just the stereotypical hot model.
Ultimately, the key to making the most of your fashion campaign on TikTok is working with creators that genuinely love your brand and are like-minded in mission and values.
“Consumers sense when someone doesn’t believe in the product they’re endorsing. But when brands take the time to follow this process, they can expect the consumer to follow the same journey as the creator — ending up deep in brand love.” — GRIN, Authentic Influencer Marketing
Top 10 unique, up-and-coming fashion influencers on Tiktok
Rebecca Ko loves loungewear and offering couples’ fashion advice. But as a petite Gen Z-er, you also will find her sporting the latest in “cute” trends.
You can find Rebecca on TikTok and YouTube.
Dionna mixes some humorous banter while showcasing her creative, affordable outfits. Fans love her down-to-earth vibe that doesn’t require high fashion prices to look and feel great. In fact, she is a master at thrifting.
Abody’s Tiktok channel supports his Twitch brand. On every channel, he expresses himself through classy blacks, whites, grays, and browns while keeping his face hidden from the camera.
One whose identity is a complete mystery, this TikToker is popular for their outfit displays on the bed. Even though they don’t wear their clothes for the camera, they are quite artistic, and fans love the outfit recommendations.
Yulia Yermak is fashion blogger and personal stylist who loves showing off “girl boss” outfits. She also has a knack for using accessories to make a single outfit work as either formal or casual wear.
Nichole is quickly becoming TikTok’s favorite thrifting influencer. Among her more famous routines is the #thriftorpass challenge on TikTok and Instagram.
You can also find Nichole on Pinterest.
Alex loves bright colors. Her passion for promoting plus-sized fashion has caused her to grow her audience rapidly since the COVID-19 outbreak. In fact, she’s gained nearly 20,000 followers even though her TikTok presence is less than a year old!
Alex also handmakes accessories at madebyalex.shop.
Cameron Stylez is a brand ambassador for Jade Black, as well as a resource for great men’s fashion. He helps fans find attractive looks on a cost-effective budget that fit a variety of social contexts.
You can find Cam on TikTok and Instagram.
Shahnika Lopez and her daughter put together amazing duo outfits. Nothing fancy — just adorable top-bottom matches from everyday stores like Walmart and Old Navy.
You can find Shahnika on TikTok and YouTube.
Joseph Damian is a fast-growing men’s fashion influencer on TikTok. He doesn’t just share outfit ideas, he patiently explains fashion aesthetics and trending color schemes for his fans.
Top 10 TikTok fashion influencers by engagement
Asim Riaz is from India, but his fashion impact is global. He is a fitness guru, model, and musician, and he has been the face of several big-time brands, including Blackberry and B’lue.
Corey Bradford is another creator with many talents. He is a dancer, musician, actor, and model. His TikTok presence has become a fan favorite for OOTD followers.
Julie Biala is “the German girl who lives in Amsterdam.” Since classy-casual outfits are her forte, fans enjoy seeing her showcase fashion styles among the best sites that the Netherlands has to offer.
Judy Gao is more than a TikTok influencer from New Zealand — she is one of the world’s hottest, up-and-coming fashion designers. She began creating her own clothes at thirteen and is now a full-time, nationally-recognized designer.
Mary is the leading Muslim fashion influencer on social media. Fans flocked to her TikTok when she began mixing OOTD content with hilarious skits.
You can find Mary on TikTok and Instagram.
Holly Barnes is another OOTD influencer who also reviews cosmetics on TikTok. She has partnered with brands in fashion, makeup, and household products.
You can find Holly on TikTok and Instagram.
Peighton Tubre does SoCal fashion on the side. Her day job includes film directing and content marketing for Hooch. Despite performing on TikTok in her spare time, she rakes in some of the highest engagement numbers on the app.
Sergio Inês has his girlfriend to thank for his success. She began showing off Sergio’s best outfits on Instagram, and soon after, he launched a blog, “fashion diary with a difference.” Now he posts regularly for fans on TikTok.
Jeremy home makes elaborate Disney character outfits, and fans are obsessed. He first became famous after Newsweek featured him in an article on Disney World’s Dapper Day.
Tania Bombon advocates for curvy women of color in everyday fashion. She is vivacious, informative, and endearingly funny. She also loves her audience and goes out of her way to connect meaningfully with them whenever possible.
Top 10 fashion TikTok influencers by reach
Vaishnavi Naik is a popular fashion and travel influencer from Asia. Her handle “beingnavi” is also a popular hashtag on Instagram for those seeking to emulate her style.
Adam Shawn is a talented video artist who knows how to sport a great outfit. He’s also one of the youngest social media sensations in Indonesia.
Bonnie Rodriguez loves helping her audience feel good about their bodies by learning how to be photogenic. Part of having great photos of yourself means knowing how to dress, and that’s what she does best — helping people of all shapes and sizes find a good outfit for the camera.
Beeba is a fashion guru and content creator from Oman. In addition to having a fine eye for clothing, she is an avid traveler and cosmetics guru.
Celine Schumann is a comedian and fashion expert from Chile. She is also a fashion favorite among Spanish speakers in the United States and across North and South America.
You can find Celine on TikTok and Instagram.
Lex Frost, or Mrs. Frost (as she prefers to be known online), is a teacher from San Jose, California who loves fashion and nutrition. She is a talented content creator and ambassador for The Reserve.
You can find Lex on Tiktok and Instagram.
Janette Ok is a Korean-American fashion expert and video influencer. She launched her creator career nearly a decade ago and has nurtured a sizable following on multiple networks.
Sterling Monett is a fashion and lifestyle influencer who became popular thanks in large part to the rise of TikTok. She is also a member of the Amazon influencer program.
Thomas Chu is another fashion and lifestyle influencer for men. He began his creator career on YouTube and has since endeared German-speaking fans to his TikTok page.
Big AL is a fashion TikToker and brand ambassador for Shein. Fans love her “freaky gal” comedy skits, as well as her impeccable taste in outfits.
You can find Big AL on TikTok and Instagram.
In conclusion: Partner with TikTok creators to drive brand awareness for your fashion brand.
Whether clothes or accessories, TikTok OOTD influencers can help you scale your brand more authentically than if you relied solely on paid ads. Remember that these creators are highly in tune with their audience, and many of them can produce agency-level quality content.
Fashion influencers can also help you drive traffic to your website, increase sales, and increase your personalization efforts.
Recruiting top-performing influencers on Tiktok has never been easier. Use GRIN to find your brand champions.