If you’re not a hardcore data doctor, it’s easy to get overwhelmed by the data puke that most analytics tools produce on default mode.
Here are some useful ways you can get meaningful insights to help you make data driven decisions on your website!
Start with MACRO Insights!
- Track visitors and traffic sources to know how many people are visiting your website and where they’re coming from.
- Ask yourself ‘What do I want these visitors to do on my website?’
- Measure what visitors are actually doing!
- Create funnels and measure abandonment. This probably requires you to go a little deeper into the tool but it’s nothing too complicated to implement.
- This will allow you to get assimilated with content consumption and navigation behaviour on your website.
- Start optimising your website with data driven macro insights!
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