A monthly update on what Armenian content is watched the most on Youtube.
Since August, 2020 Groong has been tracking statistics about Armenian Youtube channels in order to better understand what type of news and political content gets consumed by Armenian users. We identify and monitor more than a hundred content sources on Youtube and at the end of every month, we tally the view count and subscriber count, giving us an interesting picture.
We have classified the channels based on criteria outlined here.
In this article we provide a monthly update for the month of May 2021.
Total Views by Month
Looking at total views provides interesting insight. It can be seen that towards the end of the 2020 Artsakh War (when the trilateral agreement was signed) the total number of views reached nearly 500M. The views in the months following the war dropped to the 100–200M range and this level has been sustained until now.
For this reporting month, May 2021, the total views are slightly elevated when compared with April, most likely due to the pre-election atmosphere in Armenia.
Which Armenian Youtube Channels Get The Most Views?
As with previous months, the top slots in viewership rankings are occupied by Armenian Public TV (channel is named Լուրեր or News in English), Azatutyun and other foreign funded media such as Factor TV, and a number of anonymous channels (labeled as “Suspicious”) that are gaining an ever more increasing share in views. Out of the 60 top channels shown above, nearly half are “suspicious” channels.
The channels in the Suspicious category are part of the “Perfect TV” phenomenon where seemingly a large number of channels of unknown provenance, commonly spreading fake or unverified news, have become some of the most popular and most viewed channels in Armenia.
Most popular channels
- Լուրեր (Lurer, owned by Armenian Public TV) — 13M views +59%
- Ազատություն (funded by US government) — 11M views +20%
- Perfect TV (the most notorious fake news channel) — 10M views -16%
Opposition (HSM) channels
Opposition (Other) channels
Foreign funded channels
Which Channels Have The Most Subscribers?
The chart below only includes those channels that publish their subscriber count. Many channels in the “Suspicious” category, such as Perfect TV, choose not to disclose the number of subscribers.
Disclaimer: The opinions expressed here are solely those of the author and do not represent the opinions of the author’s employer.