A Guide to Branching

We’ve just launched a new feature that you can use to build personalized conversations, letting your sources choose which paths to take — getting deeper questions and more targeted information in the process.

We call it “branching,” and it’s got tons of potential to transform your relationship with your community.

Say, for example, you want to spark a conversation about gun control with your community. It’s an emotionally charged, highly politicized issue. Ask a question the wrong way, and people are prone to shutting down. The more personal and friendly the conversation feels, the more likely your sources are to open up.

“The more personal and friendly the conversation feels, the more likely your sources are to open up.”

With branching, you can ask gun owners and non-gun owners different questions:

This is a simple branch, but you can be a lot more ambitious and build choose your own adventure style conversations with twists and turns and surprise endings!

Intrigued? To set up branching in a conversation, click on the question you want to branch.

Here, I wrote a “Yes/No” question (question type = “Pick one”).

If someone answers “Yes,” they receive a text with Question #2 next.

If they say “No,” they receive question #3 (“Would you ever consider getting a gun? Why or why not?”).

Here are the different answers you’ll get on your feed. First, from the person who owns a gun:

Next, the person who doesn’t:

You can build lists based on how people respond, with a little work (we’re working on streamlining this). Ready to get branching?

As always, we’re here to answer questions or help you get started. Drop us a note.