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The view from the Globe and Mail Centre in Toronto

Hear Me the Money: If News Organizations Embrace Engagement, Will $$ Follow?

Sara Catania
May 23, 2018 · 10 min read
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A partial listing of the speaker list from ONA Insights, a day-long gathering of journalists and other industry leaders focused on revenue and engagement.

With the entire industry immersed in a collective struggle to achieve profitability, the Vox approach seems primarily focused on scale as its not-so-secret sauce.

“We write about the stuff that we’re obsessed with, for people who are obsessed with stuff.”

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Voice “is everything. People will follow that voice wherever it goes. That community, that loyal audience, is how you make the magic happen.”

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Jeanette Ageson of The Tyee, Anita Li of The Discourse and Heidi Strom Moon with Slate discuss “Creating Value With Memberships” at ONA Insights in Toronto

“The journalism that is the most engaged is often treated like a pet project or a charity project,” Sarah Alvarez, founder of Outlier Media, told attendees. “That is not the way I think we should think about this work.”

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At engagement-driven public service news outlets the work is clearly worthy, but how to pay for it?

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GroundSource: Notes

Thoughts & lessons on building inclusive, authentic…

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