Image for post
Image for post

Listen Like a Journalist: Learnings and Opportunities From the Frontiers of Community Engagement

Sara Catania
Apr 19, 2018 · 7 min read
Image for post
Image for post

“We need to start teaching journalism as a more humble profession, one which seeks not to be the smartest person in the room, but the best listener” — GroundSource Founder Andrew Haeg

GroundSource is the brainchild of Andrew Haeg, who I first met through the alumni network of the JSK Fellowship at Stanford and who developed it out of his deep desire to cultivate a culture of listening in news. “We need to start teaching journalism as a more humble profession, one which seeks not to be the smartest person in the room, but the best listener,” he observed in a keynote to the Entrepreneurial Journalism Educators Summit at the CUNY Graduate School of Journalism. “One that sees audiences as people, as teachers, as sources of inspiration and expertise.”

Image for post
Image for post
Cristina Kim, engagement and collaborations manager at Reveal from The Center for Investigative Reporting

“It’s getting us from spokespeople to everyday people.”

— Cristina Kim, Reveal

Reveal at the Center for Investigative Reporting has used GroundSource to offer exclusive content via text, enticing listeners to commit to the platform long-term. After a callout during its Keystone XL Pipeline coverage generated more than 300 voice messages on what listeners would tell President Trump, respondents were informed via text that they could receive exclusive reporting updates by texting the word, “Pipeline.” “It’s getting us from spokespeople to everyday people,” Cristina Kim, collaborations and engagement manager for Reveal, told GroundSource’s Simon Galperin

Image for post
Image for post
Image for post
Image for post
The editorial team at 1A, a national radio program produced by WAMU
Image for post
Image for post
Precious Lives: The Live Show, at the Pabst Theater in Milwaukee, was co-produced by Milwaukee Public Radio-WUWM, which used GroundSource to collect questions, engage with and listen to the 600-member audience. Photo Credit: Milwaukee Magazine

GroundSource: Notes

Thoughts & lessons on building inclusive, authentic…

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store