Groupon Design Union
Published in

Groupon Design Union

Diversity in product development is always important even when selling “coupons.”

By Nicole M. Hill

Groupon facilitates customers to connect with local businesses. And as a user experience researcher, it is my job to represent and be an advocate for our ‘customers’ — both the merchants on our platform and the customers buying their offers. I use the word represent intentionally because it is important that people of all backgrounds are included in the research I conduct.

Representation matters from top to “bottom”