Groupon Deal Page Cross-Platform Redesign

Groupon User Research: Informing Design, Driving Strategy, and Facilitating Collaboration

Anosha S
Anosha S
Jul 26, 2016 · 1 min read

At Groupon we are small team of researchers. Given our size, prioritization of projects is essential for maximum impact and one example is the redesign of the Groupon Deal Details Page. For those of you who are not as familiar with Groupon, this is the conversion page on Groupon which outlines the deal: who the merchant is, how much you are going to spend, where the merchant is located and more.

Over the past year, quantitative (online card sort, MaxDiff survey) and qualitative research methods (compelled shopping, rapid iterative testing and evaluation) have been employed to get from point A to point B.

For a deep dive analysis of how we used these methods to drive the redesign, check out our article in this month’s issue of UxPA Magazine.

Below you will find the design changes made as a result of the research:

Left: Old Design Right: New Design

Design Credits: Shiya Liang, Product Designer and Ryan Nasipak, Sr. Product Designer.

Anosha Shokrpour is a Senior User Experience Researcher at Groupon in Palo Alto.


Want to work with us? Browse our current job listings.

Learn more about us at Groupon Design Union.

Groupon Design Union

A collection of stories, case studies, and tips 'n tricks from the Product, Visual and User Research folks at Groupon

Anosha S

Written by

Anosha S

UX Research Manager @PayPal, Swimmer and Triatlete

Groupon Design Union

A collection of stories, case studies, and tips 'n tricks from the Product, Visual and User Research folks at Groupon

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