Groupon User Research: Informing Design, Driving Strategy, and Facilitating Collaboration
At Groupon we are small team of researchers. Given our size, prioritization of projects is essential for maximum impact and one example is the redesign of the Groupon Deal Details Page. For those of you who are not as familiar with Groupon, this is the conversion page on Groupon which outlines the deal: who the merchant is, how much you are going to spend, where the merchant is located and more.
Over the past year, quantitative (online card sort, MaxDiff survey) and qualitative research methods (compelled shopping, rapid iterative testing and evaluation) have been employed to get from point A to point B.
For a deep dive analysis of how we used these methods to drive the redesign, check out our article in this month’s issue of UxPA Magazine.
Below you will find the design changes made as a result of the research:
Design Credits: Shiya Liang, Product Designer and Ryan Nasipak, Sr. Product Designer.
Anosha Shokrpour is a Senior User Experience Researcher at Groupon in Palo Alto.