Mac vs. PC
Lines have been drawn for nearly a decade in the battle between Mac and PC. Behind each Mac lies the established brand power of Apple while PCs are built upon the ingenuity and processing power made possible by several different cutting-edge companies. However, even though both sides have strengths and weaknesses, consumers seem to be firmly rooted in their preferences despite all the changes and innovation that both brands have experienced in the past few decades.
So, just what drives PC and Mac users? How do these brands establish such fierce customer loyalty amidst a shifting and evolving industry? The GroupSolver team set out to answer these questions, and using our unique data analysis techniques, we reached several conclusions:
Understanding the Users
According to our pool of survey respondents, Mac users tend to use their computers more for schooling (nearly 40% use their computer for school as opposed to only 18% of PC users) and typically had higher education opportunities (33 % of Mac users indicated they had graduate degrees as compared to 11% of PC users).
Our findings related to age reflected this same trend as 53% of Mac users were under the age of 35. This suggests that a high percentage of Mac users are students and that their computer usage is often tied to their studies.
However, Mac users are comfortable with paying more for their computers as 54% of Mac users indicated they were willing to pay more than $1300 for a computer. Comparatively, only 11% of PC users were willing to pay the same amount as most respondents indicated that they were looking to pay less than $700 (54% of PC respondents) for a computer.
As it turns out, brand loyalty is often based on ease of use. 83% of PC users cited the overwhelming ease of use of their computer as the reason they trust their brand and 78% of respondents indicated that they used PCs simply because that is what they were used to.
Mac users reflected a similar trend (73%), but they were also quick to mention that they chose Macs because of their quality. 72% of respondents also mentioned that they chose Macs just because they like Apple and all of its products.
Because many seem entrenched in their preferences for reasons that seemed very similar, we asked what it would take for people to convert to the competitor brand. Mac users overwhelmingly indicated that they needed PC to fix issues with viruses and malware (78%) and make efforts to speed up processing times (65%).
PC users appear to be more concerned with compatibility as many respondents (76%) indicated that they would switch brands if Macs were compatible with other Windows products and software. Other respondents also indicated a desire for a Windows operating system on Macs as it appears that Mac’s inability to connect with other devices is a turn-off for many PC users.
What does it all mean?
As it turns out, PC and Mac users are not all that different. Users of both brands are looking for ease of use and feel that their competitor is unable to provide that. These users are also quick to point out their brands strengths as the cause of their loyalty but hesitant to acknowledge weaknesses.
So, what do you think? After everything is said and done, are you Mac or PC?
Author: Eric Baker