Why New Female Trainers Specifically Target Middle-Aged Women
I’ve seen multiple times where female trainers just starting out will specifically target middle-aged women for their niche, going the route of helping middle-aged women get their shape back.
This is a very specific niche, and there are three main reasons why new female trainers choose to do this:
Younger women aren’t interested in training with them
The reason for this is that they already know that younger women are not interested in training with them because they view them as direct competition. That, or maybe they don’t think they can financially handle the training costs or one of the two. And maybe they’ve seen already that. Younger women are just not interested in their training to begin with. So that’s part one.
Their spouses don’t want them training with men
And then part two, you know, a lot of times they have a spouse involved and their spouse does not want them training with men. So the only demographic that is then left available is the 35 to 55 range.
35–55 appears to be the hot group for clients
Third, they might see that the 35–55 age range is actually one of the most common age ranges for personal trainers, which are predominantly men (in terms of one-on-one men pretty much dominate the personal training space). So they see that all these clients of these personal trainers (who happen to be men) statistically have a lot of women between around 35 to 55.
So they’re like, okay, well, this must be the hot group. They think, okay, well, that’s who I need to specifically focus on. But they forget there’s a big difference between a male trainer and a female trainer, and falsely assume that most of these women would also want to train with them.
