Unveiling the Power of Values: A Journey through Growe’s Core Principles
What exactly are values for business today? They are the invisible bedrock upon which every successful company is constructed. They shape the team culture, embody our shared beliefs, and influence every aspect of operations. It’s not about slogans; it’s about the meanings that a business imparts to its employees, the agreements, and specific guiding principles that aid the company in achieving its objectives. For the Growe company, values serve as our inspiration, motivation, and energy to drive results. They provide a better explanation of who we are.
The story of values creation at Growe is a story of organic evolution within the company’s culture. At Growe, our implicit values have been honed over the years, revolving around our rhythm (notably our remarkable growth from a team of 10 in 2019 to over 800 employees today), our aspiration of achieving new heights — and attracting teams who resonate with these aspirations. It became clear when we conducted a survey among our employees, inquiring about the values that resonated most with their respective teams. Each team member shared thoughts on how they perceive our philosophy and identified the characteristics without which it would be impossible to work effectively and be a true member of Growe. Everyone echoed the same sentiments — flexibility, drive, unity, and team spirit. We even joked about it, as if everyone had conspired, wondering how such unanimity was possible. Indeed, the process of shaping values became a multi-stage endeavor for us, involving external facilitators. However, our primary objective was to have our specialists participate in this process, as they best understand the company’s ethos and can help set the right direction. Consequently, our values today genuinely reflect all of us.
So, what are these values at Growe? “Growe Together” embodies teamwork, mutual support, openness, and a macroclimate where growth is nurtured. It’s about the people’s development and unity in this process. “Be Ready for Change” speaks to the necessity of speed, flexibility, and loyalty to changes in our dynamic business environment. Considering the fast-paced flow of information in the world of technology, adaptability is not just desirable; it’s imperative. “Drive Result Over Process” encapsulates our ethos of energy and goal orientation. At Growe, ambition is a common trait, and a “results-driven” philosophy is in our DNA.
Values aren’t just theoretical frameworks; they manifest in every step of our operations, including the selection of candidates. During the recruitment process, we meticulously assess whether candidates align with our core values. We construct hypothetical scenarios or recount real-life situations, observing how candidates respond and whether their reactions resonate with our ethos. We gauge how comfortable a new colleague would be in our dynamic environment and whether we perceive the potential for mutual growth and development. We firmly believe that soft skills are as crucial as hard skills, if not more so, as fundamentally altering a person’s beliefs and attitudes is exceptionally challenging.
In our day-to-day work, our values serve as guiding lights. We appeal to our values with every decision, discussion, or feedback exchange. It’s our promise to one another to uphold these values, to believe in their power, and to understand their significance. When faced with challenges or the need for compromise, we remain flexible and always ready to embrace change. We understand that our ultimate goal is achieving results; we focus on efficiency and collective success.
Engaging employees with company values is essential for fostering a strong organizational culture. In a recent initiative, we launched the GROWE VALUES CHALLENGE on our Instagram, encouraging people to share their favorite values. The response was overwhelming, with over 60 unique stories shared, showcasing a deep connection to our core principles. This initiative strengthened employee engagement and brought impressive results, with a remarkable 44% increase in our number of subscribers, demonstrating the perfect match of personal values with organizational goals.
Also we have created a series of videos where employees share their favorite values. This format enabled employees to delve into the depth of each value and articulate its philosophy in their own words.
At Growe, we cherish our people, prioritizing internal growth because we are “Growe Together”. We are about opportunities and perspectives, always “Ready for Change”, and prepared to challenge ourselves even to achieve results because we “Drive Result Over Process!”
At any stage of the business lifecycle — during turbulent times, rapid growth phases, or at the peak of our efficiency — values act as an invisible adhesive, binding us together and keeping us focused. They remind us never to stagnate, adapt, and achieve results together.
At Growe, our values form our success.
Grow. Win. Repeat with us!
