Playbook: The guiding principles that made Mitoo the fastest growing network for sports players

The underlying team principles that ultimately drive Mitoo’s over 50%/month growth.

For the last 18 months at Mitoo we have have been putting together an internal guide to help steer the team on the path to growth and success. We call it our “Playbook”.

Now that we are really hitting the growth curve, looking back at the playbook it’s clear how important these details have been to our success. It contains lots of juicy stuff from the last 4 years of building and 18 months of having a Mitoo live (even if the first version was pretty average).

Anyway, I think sharing some of the Playbook will encourage us to keep it up-to-date and valuable for the team — so, really as a selfish move more than anything, here is the first of hopefully many articles from the Mitoo Playbook.

Mitoo’s unedited guiding principles (including internal notes):

Think Big:

We think big because anything is possible

We consistently over-achieve because we shoot for the stars, even if we land on the roof

  • We over-achieve by setting high goals and striving for them
  • Our ambition knows no bounds
  • We skate to where the puck is going to be, not where it has been
  • Note: We understand the practicalities of how to get there

Get Feedback:

We get feedback early and often

Whether on an individual level, as a team or with regard to our product; we always get feedback early and often

  • Always be learning and iterating
  • Listen to customers
  • Share your work early
  • Note: 1–1’s must happen. Start with what you appreciate in the other person
  • Note: Listen to feedback and think carefully about it
  • Note: Seek first to understand, and then to be understood

Do Fewer Things, Brilliantly:

Small details matter, we pay attention to them by doing fewer things

We look before we leap, define details and decide what matters

  • Details are defined upfront
  • Nothing is arbitrary or left to chance
  • The last 5% is super important
  • Note: It’s very hard to keep to this but we must
  • Note: ‘Definition’ phase is most important
  • Note: We cut timeline by cutting how many things we do, not how well we do them
  • Note: We can only really set deadlines when things are defined

Great UX:

We create great user experiences in everything we do

We care about the whole experience from beginning to end

  • Support, load times, and bugs matter
  • Have personality
  • Note: By UX we do not mean ‘Design’
  • Note: We must understand that UX can be very subjective and varying opinions will exist
  • Note: Great does not always mean ‘best’ — great is within the context of what we are aiming to achieve
  • Note: Ultimately our users (and their actions) define ‘Great UX’