Differentiate by being yourself.

You can be glamourous, loud, demure, focused on people with certain characteristics, colourful, political, intense, athletic, hip, techie, bold, kind, religious, quirky…whatever you are, there’s a positioning that you can dominate.

The best differentiation strategy in business is to be yourself. Talk like you would to someone who knows you. Just remember not to be disrespectful.

Speak from the heart, no gimmicks or copying someone else. Look in the mirror, that’s your positioning strategy.