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How to Start a T-shirt Printing eCommerce Business And Make it a Success in 2022

If you look at the long history of t-shirts, you would be surprised to see that the purpose of t-shirt and their uses have been changing over time! Initially, t-shirts were not even supposed to be worn outside. They were worn as utility as sweat absorbers until United Stated Navy adopted them as buttonless white cotton undershirts. Eventually, they got adopted as a male article of clothing and then as promotional shirts in 1939.

The history of t-shirts is filled with many unknown gems of stories and each story has brought a new twist to the t-shirt and its adaptability. From tie-dye t-shirts to wrinkle-free t-shirts to the I ❤ campaigns, the world has seen it all. Did you know that there also exists an organic cotton t-shirt that costs $400,000 in production and is sewn with 9-carat diamonds? The history of t-shirts has taught us one thing that people might change the way they wear their t-shirts, but they will never stop wearing them!

Custom t-shirt market size:

From being utility wear to people wearing t-shirts as opinions and beliefs and trends, the world has now hopped on the trend of printed custom t-shirts and the market is booming! The global custom t-shirt printing market was valued at $3.64 Billion in 2020 and is expected to grow at a compound annual growth rate of 9.7% per annum from 2021 to 2028. So, now that you know the history and you know the current trend, it is clear that if you are planning to start a T-shirt Printing eCommerce Business, now is the time!

But since the global market is huge and that there are 100s of categories of custom t-shirts being made and sold globally, the only question that remains is what do you wish to do and how do you wish to promote it? To help you transform your vision into a profitable t-shirt printing e-commerce business, we have created a detailed guideline for all. The guideline will help you begin your business well and you might know that well begun is half done.

Detailed Guide on How to Start a T-shirt Printing Business

Things you must avoid while running your t-shirt printing e-commerce business

1. Don’t be a one-person army:

It seems feasible and economical to do things on your own when you start a business especially when you are uncertain about its future. But, when you employ your time in various aspects of your business, you will not be able to focus on building your business and its customers. So, create a reliable team and delegate work to ensure that you can focus on important tasks. Registering your business will enable you to legally hire employees to run your business.

2. Not spending enough on Brand Awareness and Communication:

When people start a new business, one of the biggest mistakes they do is they create a price-centric marketing campaign and focus only on product sales. But, if you are willing to create a sustainable business with long-term success, brand awareness and brand communication are just as important.

3. Avoiding A/B testing:

People tend to refrain from doing new experiments and testing new theories when they start their business. Although you must have a steady business strategy, one must also create different test scenarios for platform and marketing and then determine what’s best for the business. To put it in a nutshell, experimenting in the initial stage will be easier compared to repairing the damage later.

4. Not having different sales channels:

While you have an optimized e-commerce platform, you must also try and open different sales channels to optimize sales. For instance, you can use your social media platforms, create ties with dropshipping companies and upload your products on different e-commerce platforms. Don’t let any stone unturned to ensure that you have optimum online sales.

It’s the journey to the finish

Challenges and problems are a part and parcel of entrepreneurship. But, when you plan your business, you create a contingency and have enough resources to fight the uncertainties of the market. The custom T-shirt printing business is a huge market and it will definitely grow in the future, just follow this guide and create a sustainable business model to get your piece of cake from this industry.

This Blog was originally published on on June 23, 2021.




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Abhishek Agarwal

Abhishek Agarwal

Abhishek Agarwal, CMO & Co-Founder of Design’N’Buy, Mobicommerce & OhoShop, comes with more than 14 years of experience in Web-to-Print & IT.

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