How to Start Your Digital Textile Printing Business
With the increasing trends of sustainable fabric printing and print on demand online business model, the Digital Textile Printing market is booming.
While in 2019, the global market of Digital Textile Market was $2.2 Billion, it is expected to become 4 folds in the next 6 years and reach $8.8 Billion by the end of 2027! (Source) Not only is Digital Textile Printing more affordable, modern and environmentally friendly, but with the advent of digital textile design software, printers can also easily create any type of digital design for almost every type of fabric!
Also, did you know that in the Apparel market, an exclusive pattern can sell from $500-$750? So, whether you wish to create an apparel product business with Digital Textile Printers or you create a service model with digital textile printing software where you create exclusive textile patterns and sell it to apparel brands, the market is huge and anyone with a vision and creativity can make a fortune with it. To help you pave the path towards success, we have created a simple and effective process that one can follow to start their Digital Textile Printing Business.
The process is divided in 9 elaborative steps that cover the entire process for those who wish to start with minimal capital requirements and an effective sales model.9 Steps to Start Your Digital Textile Printing Business:
1. Research on market Trend:
It is essential to study any market before you enter it. Especially when you wish to enter the highly competitive apparel market where there are constant changes in market trends and customer expectations, you must thoroughly do a SWOT analysis for your business. Study the market trends, your strengths, the innovation that you can provide, create a list of Points of Parity and Points of Difference, decide product categories that you wish to provide and other such imperative details before you start your Digital Textile Printing or Digital Textile Designing business.
2. Find a Supplier who can help you in establishment:
Whether you collaborate as partners or associates or vendors, building the right team is very important. According to your budget, create a list of resources and assets that you will have in-house and search for suppliers and vendors for the rest. To start your business with minimal resources, you can look out for fabric suppliers markets and create your own designs with the help of textile design software that you can print in-house. You can also look for a supply chain partner and digital marketing partner for sales and marketing purposes.
3. Purchase/Rent an office:
Although you might plan for an exclusive B2B business model or an online retail business initially, you will need a physical space to register your business and to create a storage facility. Thus, you would need to rent/purchase an office in the market where you can keep your resources and also stay connected with your vendors and suppliers.
4. Look for smart cost effective software:
Once you have your own space, it is not time to create a product range and textile designs that you could print or sell in the market. But to accomplish that you would require textile pattern design software that aligns with your product ideas and market trends. Look for the best textile design solution that provides you with optimum design capabilities, mobile compatibility, 3D previews and other such features. Also, you must look for a solution that has the required scalability and flexibility to help you cover the current as well as future market trends.
5. Design Fabric Pattern
Once you have your fabric design software, then it is time to create your own product inventory and textile designs. While designing make sure that you keep in mind the expectations of your customers and the market trends. Also, instead of creating an inventory, you can create virtual designs on your textile design software and publish them on online platforms. Once you receive an order you can print on demand or once the product is well established, you can create an inventory for the same.
6. Packaging design and solutions:
Apart from that, you would also need to think about your packaging as it is an integral part of your brand. If you are aiming for sustainable production, think for sustainable and custom packaging as well. Create a personalized custom packaging design that contributes to your brand image and helps your customers recognize your brand from the packaging.
7. Effective Supply Chain management:
Whether you wish to create a local store pick-up model or online delivery model, the apparel industry has a different delivery expectation with B2B orders, bulk orders, online print on demand orders and regular e-commerce orders. Create a suitable supply chain for all your business models and ensure that you have effective and easy transportation.
8. After Sales services:
For long-term success and to create a positive brand image, it is as essential to create an impeccable after-sales service as it is of creating quality and cost-effective products. Think thoroughly about aspects such as product return and refund policies, customer care center, grievance redressal and other such aspects to ensure that you deliver a delightful and satisfactory customer experience.
9. Advertise Products and designs on social media:
Once you have the brand established with products, services and designs, it is now time to reach your target audience. Create a strong virtual presence over the web and aim for sales and brand recognition with the help of social media platforms. Leverage your textile design software here and use it to directly upload your virtual designs on social media platforms.
Well begun is half done!
No one can predict and control every aspect of the business as most of it is external and out of our hands. But a well-planned business helps you mitigate the risk and minimizes the impact of such problems. Thus, if you wish to create a successful digital textile printing or textile designing business, plan your business thoroughly with an ideal Textile Design Software and get your piece from the $8.8 Billion cake!
This blog originally published on Startup.Info on July 28,2021.
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