The Top 6 Packaging Design Trends For 2024
Keeping pace with the latest product packaging design trends may feel like high school. Every new year brings a new, hip, and edgy way to make a product statement. These packaging trends will make you feel as if you either keep up with the latest trends or lag behind.
As we enter 2024, it is a time for significant change, it is where visual appeal and functionality are vital part for the packaging aisles and online spaces. For instant, custom printing companies are taking a strategic leap by investing in advanced packaging design software. This allows them to empower their users. With these tools, customers can visualize their ideas in stunning detail, ensuring the final product perfectly aligns with their vision. This seamless experience enhances brand loyalty and customer satisfaction, creating a win-win for both the company and the client.
The new trends not only present the opportunity to refresh the look but also to connect with customers, and create differentiators to stand out in the market. So, if you are looking to launch something new or want to revamp the existing range, check out these 2024-inspiring trends.
1.Interactive Packaging:
Brands today focus on creating experiences and not just sell products. It is true for all the product marketing including packaging.
Today product packaging is not only the medium to protect or inform but it has become effective medium to engage, delight and serve a purpose.
Interactive packaging is also known as smart packaging and come in many shapes and forms. Ensure that your packing is does more to protect the product and is multifunction that allow consumers to interact with your brand.
2. Augmented Packaging:
Interactive design focuses on blending form and function to delight the eyes. Augmented packaging delivers deeper and connects with the tactile for a multisensory experience. QR codes are one such example that has been removed and used in packing designs.
However, it is more than look and basic info and about connecting with consumers. When the code is scanned, the code takes the consumers to extended brand universe. It could be a personal message, a discount coupon or coupons that pops up.
3. Sustainable Packaging Materials:
A study by National Geographic shows that 18 billion pounds of plastics enter the ocean every year.
Sustainability is not just a packing trend but has become a global trend. More and more people are becoming environmentally conscious and want to reduce their carbon footprints to create a sustainable future.
One effective approach to reduce waste is by reducing packaging waste. A trend toward sustainability has led to global anti plastic movement. Relying solely on plastic packing is not cool anymore and business makes businesses to seem out of touch and anti-environmental.
Many brands today are opting for harmful plastic packing with environmentally friendly materials that are recyclable, biodegradable, and resalable. Some of the common examples are:
Paper
Metal
Glass
Cloth
Wood
Pulp
People don’t want to see plastic on retail shelves, and as a result, sustainability has become the norm in packing design. It has become mandatory to switch to more sustainable packaging material to stay up-to-date and look good.
4. Transparent Packaging Material:
Transparency through windows and product wrapping has been widely used in the packaging for decades. It has also become common design element in the food packaging. Transparent packaging is making comeback because of the demand of minimalist design trends and innovative custom packaging.
The only drawback of the transparent packing is that customer can see through your products and less you can convince them via messaging. Transparent materials are tricky to use and a skilled packaging designer the only way to make this trend work.
5. Using Natural and Earth Colors:
Apart from considering the harmful impact of plastic, many brands are also considering eco trends by leveraging the use of natural and earthy colors.
These colors have been popular choices in niche industries like organic food and cosmetic packaging. But now, the brands outside the organic market are also using natural colors to capitalize on the sustainability movement.
Since many organic products have been using this color palette for years, it has become quite common with natural and healthy. Use colors such as blues, greens, and low saturated browns to show the sustainable product packing and the dedication of your brand towards Earth.
6. Simple Minimalist Designs:
Minimalistic design is not new and they been in use in the art since 1950s. Brands like Nike, Apple have used then since their inception. This trend has come and gone several times but found permanent palace in the CPG categories.
A minimalist packaging is straight forward and uncluttered. Crazy design elements do not overwhelm the customers but it is the simple one that make the customers feel good.
Many brands use color to make their designs stand out. Some brands, like Denada Sugar-Free Ice Cream, use alternative natural earth tones to help them stand out. At the same time, other brands like Quaker Oats add color to their design to make them stand out.
Package Design That has Proven to Work
As we wrap up the campaign design trends of 2024, it is clear that the above trends offer more than aesthetic appeal. These trends will help you build deeper connections with consumers. Aligning your packing with these trends will help you create fresh, vibrant designs to create an impression that ensures your products perform on shelves.
Originally published at https://www.liendesign.com on May 14, 2024.
