How to Use Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV)

Four tips to turn data into insights

Jonathan Hsu
Growth 85
Published in
3 min readJan 3, 2024

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Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) are two of the most basic metrics a business can track as it relates to customer revenue. That being said, I’m continually surprised by how many companies do not explicitly use these labels as well as how many…

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