What is Growth 85?

Plain language guides for the Customer Success community

Mission Statement

Growth 85 exists as a community for customer success professionals new and veteran alike. An emergent field that is ever-changing, professionals have found themselves in customer success teams from many different walks of life. There is no “Bachelor’s degree in Customer Success” — we must learn from experience and the guidance of thought leaders.

Growth 85 will serve as a resource for those interested in customer success to learn basic concepts, strategies, and practices. Read, comment, ask questions, and share experiences. Together we will grow and shape the business of tomorrow.

The 85 Brand

The 85 Brand represents learning and accessibility.

According to artificial intelligence research conducted by the University of Arizona, Brown University, UCLA, and Princeton, the optimal success rate for learning is 85%. This means that a failing result occurs the other 15% of the time. The “85% rule” appears to be a sweet spot for maximizing learning and growth.

The 85 Brand also represents an outreach goal. We strive to create content that is accessible for a wide audience. Embodied in style, content, and community, we want to empower as many people as possible to learn a new skill.

How Can You Help?

We’re here to share knowledge, but like they say — it takes a village. Remember that you’re part of a learning community.

• Ask questions. If you’re confused, then somebody else is too.
• Share your experiences. Learning is about applying knowledge, you are your own expert.
• Give us feedback. We’re also learning; tell us what we can do to improve.
• Join the team. It’s never too early to give back and start sharing your own knowledge.