Pardot iFrame Forms Versus Form Handlers
What are they? How do they differ from each other?
Pardot forms and form handlers are different. Pardot forms are designed and managed completely in Pardot. Form handlers connect Pardot to your external forms so that you can funnel prospect information into Pardot. Review the features to determine which form type you want to use.
Issues might occur for Pardot iFrame Forms?
Since the IFrame lives in a separate domain which is different from the main client websites, for Google Analytics Tracking, if the visitor goes to a page on another domain, your session gets reset, and the tracking lost, and form’s referral url becomes the go.pardot.com.
The issue was specifically discussed in this post:
How can I Get Pardot To Stop Screwing Up My Google Analytics Data?
Proposed Solutions:
- GTM Tracking Setup — iFrame:
You’ll need to set up cross domain tracking to track the PPC landing pages using GTM GA tags, and then iframe cross domain tracking to track the embedded forms. Both will require Google Tag Manager.
best two articles thats help
- Cross domain tracking (lunametrics)
- iframe tracking (Simo Ahava)
2. Pardot Form Handlers
If you are not familiar with GTM, Pardot offers a great tool called a form handler that can solve a lot of this. In essence, it allows a designer/developer to simply build their own HTML form, and POST the form responses directly into Pardot. This makes it so that the user doesn’t ‘leave’ the site, and thus a new session isn’t recorded.
How to Setup Form Handlers:
Pardot Form Handlers Intro by Pardot
How to Use Pardot Form Handler by Jenna Molby
Use a form handler instead of a Pardot form when you want to:
- Completely control the look and feel of your forms (including website form tracking)
- Post form submission data to more than one database
- Integrate Pardot with your existing forms
- Use a third-party form tool
Additional Resource: Lead Generation with Forms and Form Handlers
