6 Advanced Youtube SEO tactics to drive more traffic to your videos
YOUTUBE IS HUGE
YouTube is the world’s 2nd most popular search engine with more than 3 billion searches a month.
100 hours of video are uploaded every minute.
To say it differently, It’s likely that someone from your target audience is searching for one of your videos right now.
Tl,dr
You can Optimize Youtube SEO by:
1° Video Title
2°Youtube video description and thumbnail
3°Tags
4° Video CTR
5°Video audio optimisations (Say your Target keyword)
6° Promote your video on Quora, Reddit or Q&A forums
1° SAY your Target keyword
You’ve probably already heard that to rank well in SEO you must
1°Find link-worthy content
2°Make something even better
3° Reach out to the right people
That’s true, but Voice SEO is coming.
Some Number to convince you:
- Millennials are the heaviest adopters with nearly 36 percent using it at least once a month
- 10% of adult people perform a voice search at least once a day
- By 2020, 200 Billion searches per month will be done with voice.
We are un the midst of a massive change in user behavior.
You’ve probably noticed that YouTube now automatically transcribes your video.
That’s why you can automatically add subtitles to your videos.
YouTube transcribes its content and saying the keyword helps it better understand what your video is about.
Be sure to say your target keyword in your video.
You need to know what are your target keywords.
2° Find Targeted Keywords for YouTube Videos — How to?
→Video Keyword Research
Video keyword research is the task of finding words and phrases that people use to search for video content online.
You probably noticed that Youtube search engine suggest keywords for you when you are looking for something.
This feature is: Autocomplete.
What is great with this feature is that it only suggests popular keywords.
YouTube is telling you: “these are terms that lots of people use to find videos on YouTube!”.
(Same system with Google by the way )
It’s also great because most of those suggestions are Long tail keywords, meaning that there is no such competition about them.
There is less competition in long tail keyword if we compare to Head Keywords.
Search for Keywords
Instead of manually entering a bunch of different keywords one-by-one, this tool searches for hundreds of variations of your keyword automatically, resulting in hundreds of autocomplete suggestions:
You can select in which Social Media/ Channel you want to search keywords.
-> Select “Youtube”
- > Select the rights one from your list
For example, let’s say I am running a blog about diet and I found “lose weight by eating.”
This is a keyword I would have never found using another strategy.
But I know that people search for it on YouTube, so it makes for a great keyword to add to my list
You want to find a keyword that doesn’t have a lot of competition.
Just tap this Keyword using Ubersuggest
The app will give you the search volume for each keyword or expression you tap 🤩
You want to select keywords with a minimum of 500 monthly searches average.
Use Keywords for your TITLE and DESCRIPTION 👇
Pro Tip: Like with a blog post, You get a video SEO boost by putting your keyword at the beginning of the title.
So if you were trying to rank for “CrossFit tutorial” you want a title like: “Crossfit Tutorial: Learn How to do roping jump today”.
3°Click Through Rate and Ranking
CTR is an important ranking factor for Youtube. Why?
What is video CTR?
“Video CTR is the number of clicks that your video receives divided by the number of times your video is shown (in the search results) : clicks ÷ impressions =CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.”
When people search for your keyword in YouTube, which result do they click on? You or the others video?
Youtube’s algorithm pays very close attention to this user behavior.
If your video receives a high CTR, youtube will Uprank your video.
If people don’t click on your video, or if your CTR is low, Youtube will downrank your video.
The average CTR for searches is 1.9%
What is the best way to boost your CTR?
Create compelling thumbnails and titles.
Ressources:
How to create great thumbnails?
It is important to notice that 90% of popular videos use custom Thumbnail.
4° Competitor’s Top Videos
Instead of starting from scratch, why not see which keywords have already worked well for your competitors?
First, visit one of your competitor’s channels.
Then click on their channel → “Video” Tab”
Then sort ‘Most popular”
This will show videos that got the most views.
Look at the Keywords used in their TITLES and DESCRIPTIONS.
5° Competitor’s most popular tags
Video or Youtube tags are words and phrases used to give YouTube context about a video.
Video tags are an important ranking factor in YouTube’s algorithm.
It gives YouTube and Google information about your video… including your video’s category, environment, topic …
Your FIRST tag is approximately equal to your Main Keyword
First tag = Target Keyword
For example, let’s say you want to rank your video for the keyword “Toys for Toddler”.
You’d want your first tag to be “Toys for toddler”
Tag’s repartition advice 🙃
- Focused tags (like “lose weight” or “how to start a website”), help YouTube figure out your video’s specific topic.
- It is also essential to give Youtube some context about your video, by adding contextual tags. In this case, tags should be terms like “Fitness” “Workout” “
- Don’t “OVERTAG” your videos 🙀 😿
It’s a common mistake that Youtubers makes.
If you give them 20+ tags, they’re going to have a hard time knowing what your video is actually about.
Remember that tags are designed to help Youtube to understand the context of your videos.
If you put tags about Fitness, and about Soccer in the same video, Youtube will be confused.
And if you are confused, youtube will be confused too.
An average of 5–9 tags per video is a good amount.
To check your competitor’s Tags, you can try Tube Buddy chrome extension.
For any video, it gives you the best practices and Tags.
Pro tip: Search and copy tags from successful videos.
This video uses 6total tags that describe the video content. Simply, yet effective.
Tags Generator:
If you are too lazy to think about finding tags, this TOOL will generate it automatically.
You just have to tap your video’s primary keyword into the tool .. easy
Pro tip: Try to read your tags without seeing your video. Would you be able to understand the content of your video? If the answer is Yes, you made a good “Tag job”.
Interests and Trends
For selecting the right content, Google Trends is a cool free tool you can use.
Google Trends analyzes the popularity of top search queries in Google Search across various regions and languages.
It uses graphs to compare the search volume of different queries over time.
If you search for “Cryptocurrency” you can see that interest picked up suddenly and has now tapered off.
Content marketing’s popularity is growing consistently over time:
Use Related topics and related queries to see what people are looking for.
6° Promote your video
→ You should mention Your Video on Quora, Reddit, and Other Q&A Sites.
Those sites are Goldmines because they answer to hyper-focused questions.
You’re posting your video in a place where people are desperate for information on a chosen topic.
So the people watching your video will watch a lot of your videos so they can learn more about that topic.
→ List your Youtube channel on your Email Signature/
→ Put links of your videos into your blog posts.
Conclusion
You can Optimize Youtube SEO by:
1° Video Title
2°Youtube video description and thumbnail
3°Tags
4° Video CTR
5°Videos audio optimization (Say your Target keyword)
6° Promote your video on Quora, Reddit or Q&A forums
Resources
Comment Below 😎😎😎
