How to introduce Instagram Shoppable Tags in your Business?
Instagram is changing, and the platform extend its range of features.
Instagram is the fastest growing social media platform in 2018. It has reach 1 billion monthly active users in 2018 for the first time.
The platform is now the third biggest social media platform just behind Facebook and Youtube.
Instagram shoppable tags 🏷️
Shoppable tags are like tagging a person in a post, for a better shopping experience on Instagram.
This is a native integration that makes it easy to tag and shop products directly from your organic Instagram posts.
Once you’re set up for product tagging, it’s a one-click solution to highlight new items for viewers to purchase.
In addition, Instagram introduced native payment options.
It will allow users to register debit or credit cards as part of their profiles. That feature operate under the same rules as Facebook’s payments system.
It means that you can run your e-shop directly on Instagram :-).
What’s new?
Instead of having users redirected to a third-party site for checkout, Instagram now makes it possible for transactions to occur directly on its platform. (for a few select accounts).
How to do it really?
If you have a website, link it to your Instagram account.
Conditions to enable Instagram Shoppable tags:
1. You must be located in one of these countries: (United States, Canada, Brazil, the United Kingdom, France, Italy, Germany, Spain, Australia)
2. You need to run an Instagram Business account.
3. You must be on the latest version of the Instagram app on either iOS or Android.
4. Your business must sell physical goods that comply with Instagram’s merchant agreement and commerce policies.
5. Your business profile must be connected to a Facebook catalog. This can be created and managed on Facebook Business manager.
How to set this up
1° Create a Facebook Catalog, or set up your Facebook Store:
Click on “Business manager”, then Catalog, Assets
Click on “Catalog”, then you will need to create your Catalog.
Here is a Facebook guide how to do it.
You’ll need to connect your Shopify Store or your Online store to Facebook.
Then Add Instagram (on the “Add sales channel” dialog, click Instagram and then Add channel.)
Once your catalog is set up, you can link it to your Instagram account.
2° Add a shop section in your Business Page.
Set up your Business acoount and connect your Product catalog to Instagram.
Your account will be reviewed by Instagram before you can access the shoppable Instagram posts feature.
Right after your Shop has been installed, you can enable the feature by activating “Shopping” under Business Settings in the Instagram app.
You’re all set 🤗
The last thing you need is to tag products in your posts.
3° Tag products in your Posts.
To tag products in your posts 🏷️
You can also read this little guide .
- Select a photo and add a caption, effects and filters
- Tap the products in the photo that you want to tag
- Enter the names of the products you want to tag, then select them as they appear in the search box
- Tap “Done”
- Tap “Share”
You can tag up to 5 products per single-image post or 20 products per multi-image post.
The last word.
With so many businesses already using Instagram to share lifestyle/photos, the ability to tag products in your posts and send direct traffic to your checkout page could be huge for your business.
Do you think you’ll be shopping on Instagram or using Instagram’s shoppable posts feature?
Have more to share?
Comments below
🙃🙃🙃
