Is “difficult worth doing”

Tim Ward
Growth Explorers
Published in
7 min readMay 8, 2024

There are features that users love, but are tricky to implement. So nine times out of ten, companies don’t bother. These features often require significant resources and deep technical know-how, and thus many businesses steer clear, opting for simpler, more cost-effective solutions. However, the competitive advantage gained by implementing such features can be substantial, making them worth a closer look.

In this article, we take a look at ten areas that require high-order thinking and significant effort but will differentiate your product from the competition.

Undo and redo

The undo/redo feature is a fundamental component in enhancing user experience in web-based applications, allowing users to easily reverse actions and restore previous states, thus fostering a safe environment for experimentation and error correction. This feature significantly reduces the frustration associated with making mistakes and can increase the efficiency of workflow by enabling quick adjustments.

Implementing undo/redo, however, introduces considerable technical complexity. At its core, the feature requires a robust mechanism for state management that can track changes in the application state over time. This often involves implementing a history stack that records user actions or state snapshots, which can then be traversed to revert or reapply actions.

Additionally, challenges such as ensuring consistency across different components of the application, managing memory efficiently to store historical states, and handling concurrent modifications in collaborative applications add layers of complexity. The implementation must be carefully designed to balance functionality, performance, and resource utilisation, making it a sophisticated feature to execute well in web environments.

Version tracking and point in time data

Version tracking and point-in-time data retrieval are crucial for maintaining historical accuracy and accountability in data management systems, offering significant benefits such as the ability to analyze trends over time, audit changes, and rollback to previous states when errors occur. These capabilities are especially valuable in environments where data integrity and accuracy are paramount, such as in financial systems or content management platforms.

Implementing these features, however, poses several technical challenges. Firstly, the system must be capable of capturing and storing snapshots of data at various timestamps, which can significantly increase storage requirements. Efficient indexing strategies are essential to ensure that historical data can be accessed quickly without performance degradation.

Additionally, managing the proliferation of data versions while maintaining quick access to the current state requires sophisticated database design and possibly the integration of specialised technologies like temporal databases or append-only data structures. Balancing the granularity of versioning with system performance and storage overhead also requires careful tuning and optimization.

Data import and cleansing

Data import and cleansing are critical processes in data management that significantly enhance the quality and usability of information within an organization. These processes ensure that incoming data from various sources is accurate, consistent, and usable for analytics and operational purposes. Benefits include improved data quality, better decision-making capabilities, and increased reliability of the data-driven insights generated by the organisation.

However, implementing effective data import and cleansing routines presents several technical challenges. Firstly, data import must handle various formats and structures, requiring flexible and robust parsing mechanisms to read and convert incoming data correctly. Secondly, data cleansing involves identifying and correcting errors or inconsistencies, which can be complex due to the variability and unpredictability of data quality issues.

Techniques such as pattern recognition, rule-based validation, and machine learning algorithms are often employed to automate parts of the cleansing process. Additionally, the scalability of these processes is a critical issue, as systems must manage large volumes of data efficiently without sacrificing performance. Balancing thoroughness in cleansing with the speed of processing is a key challenge that requires thoughtful architecture and continuous optimization of data workflows.

Offline mode

Offline mode enables users to continue their tasks without an active internet connection, thereby enhancing usability and accessibility. This feature is especially valuable in mobile and web applications where consistent connectivity cannot always be assured, such as in areas with poor network coverage or on devices that frequently move between online and offline states. The benefits of implementing an offline mode include improved user satisfaction and increased engagement, as it allows users to use the application seamlessly, regardless of network conditions.

However, enabling offline mode brings significant technical challenges. Firstly, the application must be designed to store data locally while offline and then sync this data with the server once connectivity is restored, requiring robust data synchronization mechanisms. This synchronization must handle conflicts that may arise when the same data has been changed both locally and on the server. Moreover, managing data integrity and security during both storage and synchronization is paramount, especially when sensitive information is involved.

Implementing an efficient caching strategy that minimizes local storage usage while ensuring that the most relevant data is available offline is also crucial. Furthermore, the user interface must reflect the availability of data and functionality accurately, adapting to offline conditions and providing feedback about the state of data synchronization. Balancing these elements involves a complex interplay of technologies and design considerations, making offline mode a sophisticated feature to implement effectively.

Advanced personalisation

Personalisation engines that tailor content, recommendations, and user experiences based on deep learning algorithms are a beloved feature. Implementing this effectively requires the ability to process and analyse large volumes of data in real-time, safeguard user privacy, and constantly refine models based on new data. The complexity lies not just in the technology, but also in balancing personalisation with user privacy — a significant technical and ethical challenge.

Real-time collaboration tools

Real-time collaboration tools similar to those seen in Google Docs and Slack have become essential in the digital workplace. However, enabling seamless, real-time interactions between multiple users across various devices involves complex synchronization of data, conflict resolution in user inputs, and maintaining low latency. These are challenging to implement because they require robust backend infrastructure and sophisticated algorithmic solutions.

Seamless multi-platform integration

Users love applications that provide a seamless experience across multiple platforms (mobile, desktop, web). However, developing these integrations involves extensive compatibility testing, a unified user experience design, and often a significant overhaul of the underlying software architecture to ensure consistent functionality and performance across all platforms.

Robust security without compromising usability

Enhancing security without affecting user experience is a critical but complex feature to get right. Features like two-factor authentication, end-to-end encryption, and biometric logins add layers of security but can introduce usability challenges. Developing these features requires a delicate balance between tightening security measures and maintaining, or even enhancing, user convenience and accessibility.

AI driven customer support

Implementing AI-driven customer support, including chatbots and virtual assistants that can handle complex queries, requires advanced natural language processing capabilities and machine learning proficiency. These systems must learn from interactions to improve over time, requiring continuous data analysis and model training.

Portable configuration profiles

Portable configuration profiles for UAT (User Acceptance Testing) and live systems in enterprise environments significantly enhance deployment efficiency and consistency. They allow settings and custom configurations to be seamlessly transferred from testing environments to production, ensuring that systems behave as expected after deployment. This uniformity is crucial for minimizing downtime and reducing the risk of deployment-related errors in critical business applications, thus supporting business continuity and compliance with corporate standards and regulatory requirements.

However, the technical challenges in implementing portable configuration profiles between UAT and live systems are substantial. Firstly, the profiles must accurately reflect the different conditions and requirements of UAT and live environments, which often differ in scale, security needs, and connectivity.

This necessitates a sophisticated system of profile management that can distinguish between and adapt to these environments. Security and integrity of the data in these profiles are also of paramount importance, as any leakage or corruption of data could lead to significant operational risks.

Moreover, synchronization between UAT and live systems must be handled delicately to prevent any unintended changes or data breaches.

Additionally, managing version control and dependencies across systems can be complex, requiring robust tools and procedures to ensure that all environments are updated synchronously. The implementation of such features demands a deep integration with the enterprise’s IT infrastructure and careful coordination across development, operations, and security teams to ensure seamless transitions and adherence to best practices.

Accessibility

Implementing accessibility in enterprise software tools is essential for creating an inclusive workplace that accommodates all employees, including those with disabilities. The benefits of such initiatives include enhanced employee satisfaction, increased productivity, and compliance with legal standards, such as the Americans with Disabilities Act (ADA). Furthermore, accessible tools can help attract a diverse talent pool and improve the company’s public image as socially responsible.

However, the implementation of accessibility features comes with several challenges. These include the need for specialized knowledge of accessibility standards, such as WCAG (Web Content Accessibility Guidelines), and the integration of these standards into the development lifecycle of software tools.

Developers must ensure that software is compatible with assistive technologies like screen readers, which often requires significant changes to the user interface and functionality. Testing for accessibility can also be complex, requiring thorough checks and adaptations based on feedback from users with various disabilities. Additionally, maintaining accessibility with every new update or feature addition can demand ongoing training and awareness for development teams.

Summary

As we look at these advanced features, they share common barriers: high development costs, technical complexity, and significant demands on time and resources. Yet, the payoff in customer loyalty and market differentiation can be immense. Companies willing to invest in these areas often find themselves ahead of competitors who may hesitate to tackle such complexities.

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Tim Ward
Growth Explorers

A product strategy and marketing expert with over 25 years of experience in high growth technology companies.