How to Solve Impossible Problems: S.C.A.M.P.E.R. Framework

Jen Clinehens
Growth Habits Lab
Published in
10 min readSep 27, 2021

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Source: Adobe Stock

No matter your field of expertise, every day you’re presented with seemingly impossible challenges. Issues that you or your company can’t seem to crack, even after weeks, months, or years of trying.

How do you approach these impossible challenges? Do you have a strategy that you follow, or do you just hold a brainstorming session and hope for the best? Do you tell yourself, “Think harder!” and pray inspiration will strike?

There’s a better way to solve problems like these — improve the quality of your thinking. Better thinking, problem-solving, and reasoning are skills. They can be developed through self-examination, learning new frameworks, and expanding our mental models.

To solve impossible problems, improve the quality of your thinking.

Lucky for us, brilliant thinkers, creators, entrepreneurs, and philosophers have left behind documentation, frameworks, and tools for considering impossible problems.

The S.C.A.M.P.E.R. framework is one of those tools.

What is S.C.A.M.P.E.R.?

S.C.A.M.P.E.R. (or SCAMPER) is a framework that helps us manipulate existing ideas and solutions to create new ones. It was created by advertising executive…

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Jen Clinehens
Growth Habits Lab

ChoiceHackingIdeas.com // Brands win when they know what makes buyers tick (behavioral science, psychology, AI)