SEO Trends | The Past, Present, & Future!

Vaishali Sonik
SEOGirl
2 min readDec 17, 2023

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All SEO experts would agree with me when I say that #SEO has evolved remarkable over the years. In my 8+ years of experience only, I have observed the industry flourish from just creating backlinks to focusing on much more aspects like technical SEO, user intent and more…

In today’s post I am uncovering just a few SEO trends that have evolved over the years. I hope you will find it interesting and will keep the conversation flowing…

🔙 Past: The Journey Begins

In the early days, SEO was a simpler landscape dominated by keyword stuffing and link quantity. We played the game of algorithms and saw the rise of tactics like thin content, which once promised quick wins. However, as search engines evolved, so did the need for more sophisticated strategies.

🔍 Present: The Era of Quality and User-Centricity

Today, SEO is about quality over quantity. Google’s algorithms are smarter, favoring user experience, relevance, and authenticity.

Mobile optimization, secure websites (HTTPS), and Core Web Vitals have become the pillars of success. Content is no longer king, it’s the kingdom, demanding depth, and providing value. As we bid adieu to black hat techniques, the focus shifts to ethical, user-centric approaches.

🚀 Future: Embracing Change for Success

Looking ahead, SEO continues to evolve. Voice search, artificial intelligence, and machine learning are reshaping the SEO landscape.

User experience, accessibility, and ethical practices will remain paramount. The future belongs to those who adapt, innovate, and prioritize the user journey. It’s not just about ranking high; it’s about creating an online experience that resonates.

I hope you find this post helpful…

If you did, please follow and repost for others to keep the conversation going…

You will also find my article on Free SEO Tools Interesting.

Seo Guru #seo #seotips #seotrends

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Vaishali Sonik
SEOGirl
Editor for

I am a digital marketer who loves to explore the work of online marketing & share the knowledge I gained over the years.