What is a growth hacking recruiter?
Hires = Growth. A Growth Hacking Recruiter has a growth mindset and curiously and confidently leverages media, technology, data to hit hiring targets with minimal financial investment. Simply put, they help companies hire more effectively with fewer resources than their competition.
A fine-tuned hiring machine, growth hacking recruiters have mastered the art of targeting and engaging with job seekers at scale. Leveraging advances in technology, communication and information availability. Growth Hacking, when applied to recruitment, allows recruiters to become more agile, rapidly evolving and fixing hiring processes to increase satisfaction for everyone involved.
A Growth Hacking Recruiter has the data skills to analyse what is happening with a role (funnel hacking), the marketing skills to optimise and attract the right candidates (SEO, PPC, UX, Content marketing etc), the technical chops to automate the process (scraping, data enrichment, bots, AI etc) and the mindset that constantly drives growth!
Having a Growth Hacking Recruiter on your team will make you more hires, grow your brand and optimise every element of your hiring process.
Growth hacking is a mindset, so are the Growth Hacking Recruiters; A new breed of recruiters who can find the information they need to help companies scale teams successfully. Constantly adapting and adopting, the growth hacking recruiter is taking advantage of the newest technologies, data sources, marketing tactics and shared consciousness to rapidly test things, finding what works and exploiting them to make more hires.
I adopted the growth hacking mindset and applied it to hiring and it worked. By adopting the guidelines below, you can do it too!
Hires = Growth
1. Persistently Chase Growth
2. Design for people
3. Test ideas
4. Build on Failures
5. Use Data, Measure things
6. Automate
7. Listen to feedback
This stuff is not new, it’s old.
It’s 2018 people, if you can’t use the internet to make hires, you need to learn NOW. Growth Hacking applied to recruitment was first written about by Nick Marsh in 2014 in an attempt to coin the term Talent Hacker. At the begining of 2018 Jan Tegze, predicted growth hacking would be more important in recruiting than AI in 2018 year.
This is because it’s EASY and FREE to implement.
Having now been working on this practically in companies since 2014. Soaking in knowledge and building a network of recruiting experts around the world in my search for Talent Hacks. Jan and my vision was that to accelerate the adoption by building a group focused on this we would have a way to share growth hacking tips and tricks that actually work for recruiters.
The community has grown to more than 1500+ members, all recruiters actively engaging in growth hacking the hiring process and there way
They share articles focused around;
- Information retrieval & Scraping
- Automation and Bots
- Digital & Content Marketing (SEO, PPC, Virals, Blogging etc)
- The dark arts of Engagement & Hacking
As well as questions, real world hacks, personal growth stories, life hacks, productivity tricks, collaborative projects and challenges.
As a growth hacking recruiter I have chased growth in all elements of my life. If you would like to receive all of the information I have learned. Everything I think you need to succeed as a recruiter, growth hacking your way to success, sign up on our landing page.
Still not convinced? Here is one of the first ever video’s we made to explain how Growth Hacking Recruitment works and how to start adopting the mindset.
