The Best Tech Stack for Growth eCommerce Stores

Reynier Matos Padilla
Growth MarkeTeam
Published in
4 min readSep 18, 2020
Photo by Mark König on Unsplash

E-commerce software is a useful and convenient way for retailers to sell their services and products online without investing in expensive hardware and software setup. In terms of e-commerce development, there are a lot of options to choose from.

There are different e-commerce tools and technology to build and manage an entire web store from scratch. But how do you choose the best tech stack for your e-commerce store?

Every web store requires two components — a front end and back end (also known as the client-side and server-side). So, if you want to build an efficient eCommerce website, you must have the right choice of tech stacks that offer stable performance and sufficient flexibility during development.

Depending on your budget and business needs, you can choose from different e-commerce technologies. Today, we’ll look at the best tech stack for e-commerce stores: Angular and Node JS.

The Best Tech Stack For Development

The combination of the Angular and NodeJS frameworks allows e-commerce platforms to be more scalable, flexible, and highly available. The commonly used technology stacks for eCommerce applications are the LAMP stack & MEAN stack.

MEAN Stack

Many retailers choose the MEAN stack because it offers a lightweight and efficient runtime environment. It enables ease of use and allows developers to scale the eCommerce application for enterprise needs; this is ideal for web stores that have overgrown and have to scale up. Every part of the MEAN stack is written in one programming language, making it exceptionally easy to create an online store with just one set of tools, programming languages, and frameworks.

White-Label Solutions

There are additional applications built using Angular and Node JS that are white-labeled readymade e-commerce solutions. Such applications are beneficial for startups and entrepreneurs who don’t have a large initial budget and want something that saves time, energy, and effort in developing an e-commerce platform from scratch. Using a white-label solution can even eliminate all hiring and team management, so it’s worth comparing the features and benefits of such software.

Ultimately, the tech stack you choose for your e-commerce platform should provide a seamless user experience. You don’t want customers to abandon their carts because the checkout process is too long or tedious. That would require both the front-end and back-end technologies to be user-friendly. Ensure you analyze all the aspects of developing the web application and try to use the best programming languages, frameworks, and essential tools.

Choose An E-Commerce Store Platform

Hosted E-Commerce Platforms

There are other options for starting an e-commerce store that includes hosted and self-hosted platforms. Hosted e-commerce platforms like Shopify and BigCommerce, require a monthly fee, but they host your online store on their servers. Moreover, with hosted e-commerce platforms, you receive hosting and technical support, and shopping cart functions.

Their ease of use and excellent functionality make hosted e-commerce platforms a perfect solution for beginners in online retail because they are simple to manage. Still, online retailers should fill in product details, add items, and customize the website.

Self-Hosted E-Commerce Platforms

Self-hosted e-commerce platforms like Magento and WooCommerce give customers only software without web hosting. These open-source solutions offer endless opportunities for scaling and customization. However, self-hosted platforms are better suited for more technical savvy online retailers or businesses. They will also require a budget for hiring an e-commerce team. You will be able to change the website look and functions according to your business needs or integrate additional features into your existing store with extra modules or develop a custom module or plug-in with developers' help.

When you chose a self-hosted e-commerce platform, you get more freedom over the personalization of your website. You can also select the hosting service you like and then if needed, move the online shop to another server quickly.

Essential Factors To Choosing An E-Commerce Store Platform

The tech stack for your e-commerce store largely depends on your budget. When you plan your website's budget, there are other factors to consider, such as timeframe, available resources, and future maintenance.

Think about in-house resources for setting and maintaining your online shop. If you can’t afford to keep in-house IT specialists, consider the cost of hiring an e-commerce team for initial settings and outsourcing technical support.

Some of the other things that will influence your future budget include: Domain name, Hosting service, SSL certificate, Feature list, and UX / Design.

There are many tech stacks you can use for each of these components. The cost varies between providers and solutions, and you need only to choose the features your business needs. Don’t hold back from using free versions of the platforms you like or integrate third-party services to make the customer experience even more convenient and increase your conversion rate.

Ultimately, there is no ‘one size fits all solution when it comes to e-commerce stores. Finding the best tech stack to build an e-commerce website for your business depends on your budget, goals, store size, and market; this is why you should shop around and carefully compare the pros and cons of available technology.

Some Essential Tools for An E-Commerce Business

  • Email, SMS, and Push Marketing Automation Platform: Klaviyo.
  • Data Visualization and Reporting: Metorik.
  • Professional Hosting Optimized for Woocommerce: WPEngine.

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