3 Simple Tips for Landing Page Optimization

Chris Milton
Aug 8, 2017 · 3 min read
three simple tips that you can apply today to make your landing pages convert

Understanding the path a customer will take on your website to covert is extremely important. However, the path doesn’t mean much if your bounce rate is high from customers never getting beyond your landing pages. Each landing page should have a distinct purpose and get your customers to the next step. This first impression is crucial and to help your copy and content, here’s 3 simple landing page tips for you that you can apply right away.

1. Headlines focused on Customer Benefit

Most products and services offer a solution to a problem customers are having. The way your company goes about solving a problem can determine how strong your product-market fit will be. Positioning headlines to reinforce the benefit you give to customers keeps them on the page because you have taken the time to think of their needs. Your headlines make you relatable.

Simple Landing Page Tips: remind the customer in your headlines that you can solve their problem…CLICK TO TWEET

2. Clear and Concise calls to action

Call to actions should follow the same communication tips as the rest of your copy. I first heard about the “C’s” of writing in school, but Nikki Ellidge Brown did a much better job of remixing them and explaining how to use them in business writing in this interview with Pat Flynn.

Be Clear. People need to literally understand what you’re saying

Be Credible. Which does come with competence and your value and your experience whenever you communicate.

Be Conversational. As long as you’re clear and as long as you’re credible and we believe you, we don’t think you’re a slimeball, then yeah, play with it and be conversational.

Be Connected. Be mindful of the purpose of what you’re sharing.

— Nikki Elledge Brown

Simple landing page tips: every word on your landing page counts. Don’t waste them CLICK TO TWEET

3. Content to back up both

Having copy, graphics, testimonials and videos can all be used to backup your headlines and calls to action. Each should have a different goal and the customer won’t need to consume all before making a sale.

If they have a need for your product that is almost 10 out of 10, they will need little convincing and may only get a few sentences of content before purchasing. However, the person who is a 5 out of 10 will need more convincing. Each additional line they scroll, the case for you product should get stronger and make the customer have a harder time saying no. The offer doesn’t have to change. Just layer on the facts, testimonials, trials and product benefits.

Simple landing page tips: headlines and your call to action get attention, then it’s time to convert. CLICK TO TWEET

Go Apply these Landing Page Tips

Developing good landing pages are a key reason your sales funnel will succeed. The transition to your website should give a positive impression and improve the customer’s opinion of your product or service. These simple landing page tips can help you create great landing pages.


This post was written by Chris Milton, a marketing nerd who spends his days improving your business while his nights testing landing pages. You can follow him on twitter or see the rest of his articles about improving the marketing efforts of small business. If you liked this article, sign up below to have our latest delivered right to your inbox.

Growth Marketing

Collaborate with brilliant marketers, expand brand awareness and share great thoughts.

Chris Milton

Written by

I write about marketing & sales. chris@chrismilton.ca

Growth Marketing

Collaborate with brilliant marketers, expand brand awareness and share great thoughts.

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