Change your content marketing metrics based on the context
My content marketing metrics have changed depending on the company I’ve worked for.
ClickUp & Toptal: Brand searches and impressions were hugely important. Because they were unique, an increase in impressions actually mattered. We knew people were looking for us.
Friday & Range: Not the same. Friday is obviously a popular day of the week (lol), a funny song from the 00s, a famous movie, and a fading American restaurant. Impressions did not matter.