GrowthContent
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GrowthContent

Change your content marketing metrics based on the context

My content marketing metrics have changed depending on the company I’ve worked for.

ClickUp & Toptal: Brand searches and impressions were hugely important. Because they were unique, an increase in impressions actually mattered. We knew people were looking for us.

Friday & Range: Not the same. Friday is obviously a popular day of the week (lol), a funny song from the 00s, a famous movie, and a fading American restaurant. Impressions did not matter.

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Josh Spilker

Josh Spilker

Writer, Marketer, & Content Strategist for startups. Never miss an article: https://joshspilker.medium.com/subscribe