Content-Led Growth
Published in
Mar 6, 2021
Great post from Lenny Rachitsky breaking down the different content types that major co’s are using for content growth:
It’s a blend of SEO, editorial, UGC, and virality.
If you’re looking to convince your C-Suite about the value of content, this could be your go-to.
It breaks down editorial content for search, editorial content for virality, long-term user-generated content, and viral user-generated content and the companies that have benefited from each.
It’s an amazing high-level overview and I wish I would’ve written it!
