GrowthContent
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GrowthContent

Don’t sleep on the middle funnel

You’ve probably heard of these search queries:

Transactional — User wants to buy something, download, sign up

Informational — User wants specific information

Navigational — User wants to go

But these categories neglect something fundamental in the search process…

👇

The flip from desire to action.

And how fast we change our minds.

The informational post can quickly become transactional.

A bit of “research” turns into a buy

The user wants to go one place, but ends up somewhere else

That’s why the middle funnel is really powerful to me: the consideration stage.

It’s one of the few places where the user is looking for one thing and could end up with your product. Very quickly.

They want a new template — and your template converts them into a user.

They want an alternative — and your comparison page converts them into a user.

They want to understand a process — and your how-to guide shows how easy your product is and they become a user.

Don’t sleep on the middle.

Check out my content playbook on this below…

growthcontent.gumroad.com/l/Kfnjy

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