GrowthContent
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GrowthContent

How do I evaluate zero-volume keywords?

If there is a keyword with no volume, I usually check the first result and see if there’s actually a better keyword that I’m missing.

If not, I’ll create a post about if it’s something I hear sales, customer support, or our target audience mentioning

Or…

Don’t check the volume at all!

The unspoken truth about “zero-volume” keywords is that you were checking to see if there was any volume, and then went forward anyway. You could just create the post without checking…

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Josh Spilker

Josh Spilker

Writer, Marketer, & Content Strategist for startups. Never miss an article: https://joshspilker.medium.com/subscribe