Impressions from Google Search Console aren’t the whole story
If someone is only sharing their impressions from Google and search console, that is literally only half the story, maybe only 1/4
⭐️ At Friday.app, I had a huge amount of impressions because of that very particular word that receives millions of impressions every month.
At Range.co, same thing (think appliances).
People searching for that usually don’t have much intent.
Impressions ≠ traffic
⭐️ You get impressions even when you rank at the bottom of page 1. We know most of the clicks go somewhere else.
What should you focus on? 🧐
- Conversion rates once they’re on your site.
- Click through rates from those impressions (that leads to traffic)