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It’s counter-intuitive on how to build for organic search

The 4 phases of organic search content:

  • Brand awareness
  • Top funnel
  • Mid funnel
  • Bottom funnel

How to get started:

  • Research the pain points
  • Build & publish the middle funnel
  • Use those pain points to build bottom-funnel content
  • Build the top funnel last

SEO compounds over time.

#contentmarketing #seo #marketing



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Josh Spilker

Josh Spilker

Writer, Marketer, & Content Strategist for startups. Never miss an article: