What I did at Friday.app:
Recently, I was head of marketing at Friday.app and the company shut down. But in about a year, I was able to:
1. 5x traffic
2. 10x conversions
As I go into my next role (announcing soon), here’s what I will focus on.
What I will keep doing:
- Lean towards action: This will always be my default, especially with digital content creation and publishing. I’ve developed a good sense of what works, especially with organic search, and will continue to have a bias towards…