Published in


What is Your Keyword Strategy? The 4 Stages of Discovery

keyword discovery SEO
Photo by Isaac Davis on Unsplash

A content marketer pursuing search as a strategy will bump into an inevitable question at some point: which keywords do I pursue? And in what order do I pursue them?

Below, I’ll break down some common thought processes for keyword strategy and how you can iterate on each one.

1. BAD: Go after keywords in your niche.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store