GrowthContent
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GrowthContent

What is Your Keyword Strategy? The 4 Stages of Discovery

keyword discovery SEO
Photo by Isaac Davis on Unsplash

A content marketer pursuing search as a strategy will bump into an inevitable question at some point: which keywords do I pursue? And in what order do I pursue them?

Below, I’ll break down some common thought processes for keyword strategy and how you can iterate on each one.

1. BAD: Go after keywords in your niche.

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