- It’s okay if your homepage isn’t fully optimized. Let your product pages do the heavy lifting for search, and your homepage will show up for your branded terms
- But — a lot of links will come to your root domain and homepage. Use that to your advantage by adding a few valuable pages to your homepage. The top nav or footer are popular spots.
- If you have links to your blog posts on your homepage, choose wisely. Most recent posts probably aren’t the best. If you feature blog posts, choose popular ones, or ones that are most helpful to solving user problems.
Your homepage is the front door to your product. In general, optimize for conversions rather than SEO.
You shouldn’t do SEO if…
• Your domain authority is low
• You’re in a crowded content market
• Your offerings don’t include services most users would search for
Instead, build your brand:
✅ Record your team discussing key selling points of your product, or share your thoughts on a topic relatable to your audience
✅ Create key takeaways in a blog post
✅Share clips & the video on LinkedIn
✅ Boost your best social posts
Remember: Organic search isn’t for everyone
#contentmarketing #seo
If there is a keyword with no volume, I usually check the first result and see if there’s actually a better keyword that I’m missing.
If not, I’ll create a…
I look at a lot of non-B2B sites to get ideas for content formats
- Buzzfeed runs huge lists with long H2 headers
- Axios has a lot of bullet points
- Vulture…
I often cut introductions.
Not as some superior editing jujitsu move & reasons about why intros are “bad”
Mainly because of organic search.
Intros get in the way of the answers people are looking for.
What about topic authority & expertise? Yep. You need that.
So I’ll add it to the end or create a new FAQ. 😉
My favorite content breaks the funnel.
Think:
- Middle funnel with thousands of searches
- Top funnel that brings in leads
- Bottom funnel that consistently ranks #1
- Thought leadership that is accidentally evergreen
What are you trying?
