Growthlog 15: Cutting costs and becoming a cockroach
Hello! This is Tom from 🌵 Growthlog.
Every Wednesday, I share growth marketing and automation experiments for SaaS founders.
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Back on X
Guess who’s back?
My account was restored after sending an appeal 5 times.
Happy to be back but honestly, feeling anxious about doing the wrong thing again.
I won’t be following people for a while now.
Cutting costs and becoming a cockroach
I wrote about it briefly last year, but I’d like to emphasize it one more time.
Becoming hard to kill and staying in the game for a long time is the way to go if you want to stay independent, minimize risk, and enjoy the unlimited upside that comes with randomness.
“The cheaper your company is to operate, the harder it is to kill.” — Paul Graham
Earlier this year we migrated Best Writing to Cloudways hosting and kept upgrading our hosting plan, which got us to a $100+ monthly bill.
Then after some quick research, I found out you can rent cloud hosting really cheaply on Hetzner.
I’m not technical, so it was pretty intimidating to think of running and administering my own server.
Then a quick Google search for “host WordPress on Hetzner” led me to SpinupWP, which basically adds a layer on top of your cloud server and allows you to host as many WP sites as you like.
It’s also reasonably priced.
Is it scalable?
Here’s what SpinupWP says:
“In our benchmarks, we’ve shown that with page caching you can serve up to 750 concurrent requests with an average response time of 120 milliseconds with just a 1 GB / 1 shared CPU server. While we wouldn’t recommend pushing your server to these kinds of limits, it goes to show that you can serve a lot of cached pages with very few resources.”
After moving Marketful and having zero issues, I decided to move Best Writing to SpinupWP + Hetzner as well.
Hosting costs before:
- €96.15/mo
- €1,153.8/year
Hosting costs after:
- €25.99/mo
- €311.88/year
Savings per year: €841.92.
Reduced costs to expose ourselves to unlimited upside!
Get $50 in SpinupWP credit using my link.
Tiny growth bits
“Just because results are not visible doesn’t mean they are not accumulating.” — Shane Parrish
“Everyone wants to live on top of the mountain, but all the happiness and growth occurs while you’re climbing it.” — Andy Rooney
“Life is a series of seasons, and what works in one season may not work in the next. What season are you in right now? What habits does that season require?” — James Clear
Whenever you’re ready, there are 5 ways I can help you:
- Hiring writers or marketers? Contact me and I’ll help you distribute your job post to Best Writing and Marketful, reaching 500,000+ writers, editors, bloggers, marketers, and content creators.
- Social media content distribution automation for SaaS. A done-for-you service to automate your content distribution on social media. This is the exact low-effort strategy used to grow the Content Writing Jobs LinkedIn account to 397,000+ followers on autopilot. Buy for a one-time fee of $1,499.
- 1,000+ expired domains. Buy the database of expired domains, referenced in Forbes, TechCrunch, WIRED, and The Verge articles.
- 500+ websites that pay writers. Buy a curated database of 500+ websites that pay writers from $50 up to $1,000 per post.
- Promote yourself to 21,000+ subscribers and 400,000+ social media followers. Best Writing, Marketful , and Growthlog receive 130,000 monthly visits combined. Let’s talk sponsorships.
Wishing you well,
Sent from my desk in sunny Alicante, Spain. ☀️
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