These 4 rules will make you a Smart Product Designer

You don’t need a process after this...

So you are a designer who creates a user-centric designs and human friendly interfaces and all those things? Hold on a second. While working on a design, do you consider the business objectives of the product? You always try to understand how users will react to your design but have you tried to understand how this will help your product?

Let me try to help you here. If you want to be a smart designer you should start with an important thing. The business objectives. Don’t just create a beautiful and usable interface that wows the users, think what can you do to solve a problem that can help your business too. You can always add the beauty in that.

A good Product Designer creates a right balance between business and user.

Forget the so-called “UX Design Process”. You don’t need a process. You need rules and these rules will make sure that you have covered all the aspects and achieved your goals. I will write more on these rules but just sharing some quick notes here:

Rule 1 — Create fast

Image source:

To start a design you have to be fast. Use all the steps you really need to create some prototypes for testing, but do it quickly so you can get the feedback as early as possible. You will find a right solution within first couple of rounds (or a solution close to the right one).

Don’t work on making it beautiful at the start. Create a simple solution that is workable. It can be a flow of signup screens, a layout of a landing page or any new section you were supposed to add. But make sure that it has covered all the business requirements.


  • Don’t waste your time on graphics
  • Try working on a paper or use a simple wireframing tool so you don’t touch the graphics tools at all
  • Present a prototype not wireframes
  • Start with the standard layouts. Material design and iOS human interface guidelines can help you in this

Rule 2 — Test as early as possible

Start testing and getting feedbacks as soon as possible will save a lot of time of all stake holders. Go to your team, go to your customer and go to some potential users.

Make sure that the product owner agrees to the approach you are presenting. And the users understand the solution you have drafted.


  • Not every feedback will be important
  • The feedback that comes to you again and again is the most important one
  • Talk to the testers and ask questions

So instead of putting your client or a product manager on hold for a week, you should involve them from the day 1.

Rule 3 — Graphics come later

Think about the visual beauty. Colors, fonts, lines, spaces, artwork, photographs and all those things you do as a UI designer. But only once you have agreed to the layout and flow.


  • Create a simple design guideline for you and for developers
  • If you need to change the layout because of some graphical requirements, you should definitely give it a try
  • Create a brand or follow if already exists

Rule 4 — Measure the experience

Remember, the things you have created may work differently than you thought. You should be able to track the real events. Use analytical tools like Mixpanel, Firebase and Google Analytics and make sure that you are tracking all user’s behaviors and events. This data will always help you to improve your design.


  • Learn analytics tools
  • Try to track everything
  • Define the conversions with Product Managers

The purpose of the rules are to create something meaningful. Don’t follow a process just because its a process. Every product and every team has its own needs so your process can be different and can evolve. But don’t change these basic rules.

Do you have any thoughts? please share in the comments, otherwise let’s spread this post to more readers.

You can follow me on twitter (@heyaliraza) and medium (@heyaliraza)