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Arthouse Horror — Vimeo Video Trends— Peak Paper — High Seas Homesteads — The Worst Game in History— Luxury Marketing — Uber Scare

Gruvi Weekly Digest #18 — A weekly catch up on what we found interesting at Gruvi.

We’ve got a full house this week and plenty of good stuff to read. We dive into the world of film exploring contested genre categorisations and video trends. Right in the middle we’ve got two highbrow reads on resources and international law. Then we explore ‘the worst game in history’ in marketing for luxury brands, before looking at a recent Uber incident that has had us wondering how will the company respond?

Ben, CEO

What defines a horror film? “It Follows”, “The Witch” and “The Babadook” represent a sub genre of the Horror scene that is more arthouse, thoughtful and in my opinion creepier than any of the mainstream shock and awe stuff that you see with the larger franchises. However die hard horror fans are up in arms, unwilling or unable to accept the classification to these titles. I for one support #GiveArthouseHorroraChance.

Matt, Operations Lead

To celebrate 10 000 Staff Picks, the Vimeo team share an overview on what styles of visuals are trending in the platform’s community.

Mirona, Gruvi’s Go Getter

The age of no paper is upon us. Not as soon as some had predicted- but then again, they also thought we’d be able to have flying cars by now. John Quiggin puts forward some interesting insight on the relationships between resources and economic growth.

Julio, CTO

This paper takes us through a disgusting and eye-opening account of how the abhorrence of a power vacuum by International Law and, in particular, the United States, makes independent seasteading a daunting task.

Johnny, Lead Developer

A most beloved film became a most despised video game. Spielberg wanted it to be “more like Pac Man” and a 10 year old describes it by “It wasn’t fun”. The ET came made a splash in all the wrong ways and prompted its creator to switch careers and become a psychotherapist instead.

Franco, Graphic Designer

Marketing luxury goods is hard. As soon as you charge more than another brand for what is essentially the same product on the surface, you lose the biggest bargaining chip of them all: price.

Yuriy, Social Media Wizard

Not so long ago, I heard a rumor that drivers in the U.S. had stopped picking up hitchhikers after “The Hitcher” was released. Now I am looking atthis story and comments to it and think that it’s not just a rumor. Potentially this incident can even kill the “Unicorn”. And the most interesting question — How Uber will react?


Read about alternative production and distribution for the indies in our interview with Danish producer Jakob Staberg:

Making “The Man Who Saved the World”- a documentary that turned into a feature film

Or check out some of our research into the entertainment industry:

Digital Single Market- The Good, the Bad, and the Future of the European Film Industry

The Myth of the Opening Weekend as a Key Performance Indicator



Gruvi’s platform provides entertainment brands with powerful tools and tracking that streamline audiences through to watching content & buying tickets on social media at conversion rates far higher than traditional display advertising. Gruvi’s client base includes HBO, Sony, Disney as well as many independent distribution companies globally.

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