Movie Investment // Awards Predictors // Future of TV // Arrival’s Alien Alphabet // Data Stories
Gruvi Weekly Digest #50 — A weekly catch up on what we found interesting at Gruvi.
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Is there a formula for movie success? Depending on the scientific field, the answers to that century-old question have…filmonomics.slated.com
As the authors of the article put it, “film creatives tend to recoil at the very thought of quantifying artistry ”. Using data we can trace back how Leicester City won the Premiere League, but that does not mean other teams should follow every single step. In a similar way, data can help identify movie projects that make for sound investments without falling into a formula that makes them all be the same movie.
Mirona, Marketing Lead
Because they've been around and on television for so long - before most of the other year-end awards ceremonies and…flavorwire.com
With the Golden Globe behind us, awards season is in full swing, in all its polarising and ‘category fraud’ glory. While we’re sure to hear some films made it on all lists, winning one prestigious award may increase, but also decrease, the odds of winning another one.
Stephen, Innovation Director
In this three part series we look at the current state of TV, attempt to analyze some of the challenges it faces as it…ustwo.com
A trilogy of articles documenting the change TV consumption, highlights the cultural, emotional and technological changes that are going to impact the role of TV in society over the next 10 years, fascinating stuff.
Franco, Digital Designer
Arrival is, to be sure, an alien flick. But under that sci-fi veneer is a film about communication, and the effort…www.wired.com
Graphic design and movies mostly interact when it comes to posters and other promotional materials. This was different for “Arrival”. A team of graphic designers was involved in creating one of the key elements of the story.
Johnny, Lead Developer
It's time once again to dole out FiveThirtyEight's Data Awards, our annual (OK, we've done it once before) chance to…fivethirtyeight.com
The year that just ended was not the best one for pollsters (FiveThirtyEight included). But there were plenty of data stories to prove that, done right, data probing can offer interesting insights.
Here are some things we’ve written about:
How entertainment brands are mis-using digital marketing and what they should be doing instead. 'The separation of…gruvi.tv
If you are a producer or distributor of content and like the ideas of: raising and executing finance in more efficient…gruvi.tv