WhatsApp // Design Testing at Netflix // Headlines // The Perfume Ad Everybody Can’t Stop Watching
Gruvi Weekly Digest #37 — A weekly catch up on what we found interesting at Gruvi. If you’d like to make sure you don’t miss any of our Weekly Digests subscribe to the publication here.
In a confirmation which has shattered all conventions of trust and privacy, WhatsApp has admitted that your contact…trak.in
Let’s face it- it was only a matter of time.
Franco, Digital Designer
In this talk, Anna Blaylock from the Netflix Design Team shares a detailed overview of the design testing process at Netflix. Anna looks at how Netflix encourages new users to join the service, and how it becomes increasingly personalised as you use it.
Mirona, Marketing Lead
"Why Headlines Matter." "Misleading Headlines Can Lead You Astray." "How What You Read Affects What You See." "How Bad…www.newyorker.com
One of the most talked-about stories of the week is Facebook deciding to rely fully on an algorithm for ‘Trending Topics’ (and the debacle that created). In this context, and given its recently announced efforts to reduce clickbait, Maria Konnikova’s 2014 article for The New Yorker seems even more relevant now.
Johnny, Lead Developer
Spike Jonze's new commercial for Kenzo perfume is as bold as it gets. If you give an auteur a commercial, don't be…nofilmschool.com
No long form meditation or enlightened think-piece #content this week. Just a freakout perfume advertisement courtesy of Spike Jonze.
How can you create a brand experience starting from one product? Read our take:
Is your Snapchat strategy ready? Here’s why we think it should be:
Read our report on the pros and cons of Screening Room:
Gruvi’s platform provides entertainment brands with powerful tools and tracking that streamline audiences through to watching content & buying tickets on social media at conversion rates far higher than traditional display advertising. Gruvi’s client base includes HBO, Sony, Disney as well as many independent distribution companies globally.