WhatsApp // Design Testing at Netflix // Headlines // The Perfume Ad Everybody Can’t Stop Watching

Gruvi Weekly Digest #37 — A weekly catch up on what we found interesting at Gruvi. If you’d like to make sure you don’t miss any of our Weekly Digests subscribe to the publication here.

Ben, CEO

Let’s face it- it was only a matter of time.

Franco, Digital Designer

In this talk, Anna Blaylock from the Netflix Design Team shares a detailed overview of the design testing process at Netflix. Anna looks at how Netflix encourages new users to join the service, and how it becomes increasingly personalised as you use it.

Mirona, Marketing Lead

One of the most talked-about stories of the week is Facebook deciding to rely fully on an algorithm for ‘Trending Topics’ (and the debacle that created). In this context, and given its recently announced efforts to reduce clickbait, Maria Konnikova’s 2014 article for The New Yorker seems even more relevant now.

Johnny, Lead Developer

No long form meditation or enlightened think-piece #content this week. Just a freakout perfume advertisement courtesy of Spike Jonze.


How can you create a brand experience starting from one product? Read our take:

Working on HBO’s Game of Thrones with ad units about the “Home of Series”

Is your Snapchat strategy ready? Here’s why we think it should be:

What’s your Snapchat Strategy?

Read our report on the pros and cons of Screening Room:

Movies Should Be Seen — How Screening Room Is Challenging the way Hollywood works



Gruvi’s platform provides entertainment brands with powerful tools and tracking that streamline audiences through to watching content & buying tickets on social media at conversion rates far higher than traditional display advertising. Gruvi’s client base includes HBO, Sony, Disney as well as many independent distribution companies globally.

Show your support

Clapping shows how much you appreciated Ben Johnson’s story.