A Blog Free from Writers’ Block
Helping Insurance Agents Create Successful Content for Newsletter Articles, Website Topics, and Social Media Posts
You may already know the benefits of blogging — like how it can improve your website’s search engine optimization, provide ready-to-go content for email newsletters and social media posts, and how it gives you a chance to share helpful information with your clients — but how do you decide the topics that would truly be beneficial for your readers while helping you maximize the advantages of publishing your content online? How do you avoid the dreaded quicksand of “writer’s block”? GS National Insurance has got you covered!
Here are 5 currently trending topics for the health insurance industry:
1. Seniors Who Walk. A top Google Search keyword with seniors who are interested in health insurance is a simple one. It’s “walking”. Creating blogs and articles that address this topic is literally as straight forward as putting one step in front of the other. Consider writing articles that discuss:
a. The proven benefits of walking
b. How to keep up with a walking routine in colder months
c. The importance of practicing balance exercise to supplement walking regimens to help prevent falls
d. Gift ideas for walkers: proper footwear, pedometers, performance apparel, water bottles, etc.
2. The Cost of Healthcare for the Unemployed. People are researching information to help them determine how health insurance can fit their budgets on a fixed income. Think about the products that may be right for these types of individuals and families. What are some generalized suggestions that you can offer? Articles could help provide information on:
a. The importance of maintaining an active health insurance policy even during a time of temporary job loss or unemployment
b. How speaking with a qualified agent can offer various healthcare options that are specifically available to individuals who are furloughed, seeking a new career, unemployed, or retired
c. Employee benefits and how some benefits remain an option despite job loss
d. The basics of Individual Health Insurance policies
3. Best Health Insurance Plans for Seniors. “The best” is a relative title, of course; but understanding that people are specifically seeking information to help them determine the best plans and options for their health insurance can create the opportunity for you to present articles and social media content that specifically addresses what seniors should be looking for in a health insurance product. You could focus on topics like:
a. How to effectively compare plans
b. Understanding HSAs
c. Understanding out-of-pocket costs
d. Understanding a provider network
4. Open Enrollment. While there are limitations on how you can address open enrollment, it’s a popular online search. Think about how you can answer questions about what open enrollment is and when it takes place. Without making specific recommendations or promoting, consider creating articles and social media content that can help demystify open enrollment. Articles could present information that helps readers:
a. Understand the definition of open enrollment
b. Be prepared for the next open enrollment period
c. Have a list of questions that can be asked of agents in order to understand eligibility requirements during open enrollment
d. Mark their calendars for the open enrollment dates that pertain to them: General open enrollment and Medicare open enrollment
5. Health Insurance Plans for Families. Another top search phrase that is currently trending is “health insurance policy for family”. How can you write and share information that focusses on the interest that people have in making sure that their families have the right policies for their needs? Think about content that can address questions and concerns, such as:
a. How a broker helps clients determine the right insurance products for their families
b. How bundling works, and when bundling may be appropriate for families who need multiple insurance products
c. Asking the right questions about family insurance plans that work for everyone within the family
d. How life events can affect the insurance needs of families
These ideas are just the tip of the iceberg. Providing your audiences with quality, relevant, valuable, interesting, and on-trend content can help you maximize all of the aspects of your blogs, newsletters, and social content. For more inspiration, use trends.google.com to explore popular search words and phrases that can help you craft content that your audiences will want to read and see.
For more marketing assistance, get to know us at gsnational.com.
Sources:
GS National Insurance is an independently owned insurance marketing organization. We specialize in helping independent advisors increase their Health, Life, and Annuity Business. Our primary focus is the senior health insurance marketplace. We combine technology and experience to deliver high-quality service and support. Learn more at gsnational.com
