Reaching New Clients in a New Era of Marketing
Helping Independent Insurance Agents and Agencies Optimize Their Marketing
Marketing has never been easy for the competitive insurance industry. Now, while the tools are better than ever, the challenges of today’s climate can seem overwhelming. At GS National Insurance, we’re more than an FMO. We go further to provide our partner agents and agencies with advanced resources to optimize all marketing efforts across the board.
Here, we’re sharing some of the top ways that you can think “outside the box” to reach more new clients and build a reputation of trust and expertise:
• Don’t Try To Do It All: We recommend that our agents specialize their services whenever possible. Focus your energy on the product or products that most interest and excite you and become an expert in those areas. Not only will this help you to streamline your marketing messages for maximum effectiveness, but your clients will also better understand exactly what you do and how you can best assist them.
• Never Stop Prospecting: Planning your day can be essential to your ongoing success. Make lead nurturing part of your daily routine. When you set aside an hour of your day to follow up with leads, send a marketing email to your full database, or retool your social media ads to update your targeted demographics, you will be actively maintaining the habits that help to bring about long-term growth.
• Keep Your Eye On Your Current Client Base: While we’ve noted the importance of prospecting, we want to remind you that it’s critical to sustain the energy that you spend on your current clients. Touch base with them often. Ask about their family and strive to determine if they’ve experienced any recent changes that could affect their insurance needs. You can also ask direct questions such as “As your insurance agent, is there anything that I could be doing better to help you right now?” By demonstrating that you care about the work that you’re doing, you will solidify your relationships with your clients and promote the likelihood for referrals. Speaking of which, don’t be afraid to ask your clients to refer you to their friends and family.
• Constantly Update Your Content: Demonstrate that you are keeping up with the changes in society, national and local headlines, and your clients’ specific interests by regularly reviewing and updating your marketing messages. Consider offering short educational videos that you can share within email messages, on your website, and throughout social media to help explain insurance policies, address common questions, and provide up-to-date information on any new changes in regulations that may affect your clients and their options.
• Connect With Your Community: Some of the most powerful forms of marketing are the outreach projects that you take on within your local community. Social media users, in particular, typically respond with increased engagement to posts that highlight topics and events that are relevant to local businesses and organizations. Consider sharing posts that promote upcoming events or charitable missions. Consider sponsoring or volunteering to assist an educational opportunity or a community service that works to make a positive difference in the neighborhoods that you serve.
To get the most from your marketing, be sure to utilize all of the features of Transcend, our web-based app. We also invite you to reach out to your Dedicated Broker Communications Specialist through our Broker Service Department. At GSNI, we’re working to empower our agents and agencies with marketing assistance that helps you get the results you need to meet your goals and grow your business. To learn more, visit us at gsnational.com
SOURCES:
https://www.insureon.com/blog/how-to-get-more-clients-for-your-insurance-business
https://agedleadstore.com/how-to-get-clients-for-an-insurance-business/
GS National Insurance is an independently owned insurance marketing organization. We specialize with helping independent advisors increase their Health, Life and Annuity Business. Our primary focus is the senior health insurance marketplace. We combine technology and experience to deliver high quality service and support. Learn more at gsnational.com
