2019 in Review: Global Award Recognition
GTB’s Passion and Creativity was Recognized Across the Globe in 2019
From Cannes to Loeries to Clio, GTB has been recognized for its fair share of innovation the past 12 months. Here’s a cross-section of some of our most appreciated work.
GTB partnered with Ford and Code Studio to create the Accessibility Mat, a portable accessory for drivers with disabilities and/or limited mobility. The prototype is a redesign of the EcoSport’s trunk mat, taking a standard extension of most vehicles and turning it into a lightweight ramp that can be easily stored on the back of a wheelchair.
Other winning work from GTB Brazil includes:
Gears - Silver in Cinema & Theatrical: Fiction Film at Wave Festival
Drive 4 UR School
Drive 4 UR School (D4URS) began in 2007 as a way for Ford to give back to communities across the country. The idea was simple — test-drive a Ford vehicle from a local dealership, get money for your school. The program is managed and run by GTB and our team helps dealers run events throughout the year. Check out some of our most recent work which shows the importance of extracurricular programs and the impact Ford is making in schools!
Other winning work from GTB U.S. includes:
Ford Hall of Fans — Best of the Week in Marketing Intelligence in Brand Content in Numerator
Ford Zen Den at Wanderlust Festival — Ex Awards at the EX Award
Ford Mustang Hand Paint — Bronze at OBIE OOH Awards
Sleeping next to someone you love isn’t always dreamy. For Valentine’s Day, GTB created a prototype bed inspired by Ford’s Lane-Keeping technology to ensure you keep your fair share of the bed, no matter how much of a ‘space invader’ your partner is. The Lane-Keeping Bed is part of GTB’s “Interventions” series which takes Ford technologies out of the car and applies them to everyday life.
Other winning work from GTB UK includes:
Converting on Cruise Control - Best Use of AI at Digiday Awards
Go Make Waves
GTB South Africa
For the launch of the new Ford Figo in South Africa our team created Ka Mzolo, a vertical music video for up-and-comers by up-and-comers. The video made its debut on Instagram stories and gave exposure to new artists to grow their brands. With creators’ social media handles handles appearing in their section of the video, the audience was encouraged to interact with them through their Instagram accounts.
Other winning work from GTB South Africa includes:
Independent State of Nandi - Bronze in Social Media and Online Film above 30s at Loeries
Feel the View
Feel the View is a highly humanistic endeavor which allows blind and visually impaired passengers to experience traveling like never before. The device transforms the flat surface of a car window into a tactile display, decoding the landscape and allowing people to experience it with the tip of their fingers.
Fiesta Audio Digital
To stand out during the launch of the new Ford Fiesta Active in France, we worked with Audion to deliver different audio messages based on geolocation and weather near the listener resulting in personalized spots. Over 1,000 Ford Fiesta Active spots covering an array of scenarios were recorded to create a unique listener experience.
Ford Fun Roof Elevator Ride
To show the potential of the Fun Roof in the new Ford EcoSport, GTB India brought it inside. They successfully turned an elevator ride from a boring necessity into the most fun part of an office.
Fair Lane Dinner Dance Invite
Makerhouse designed the invitation package for Fair Lane’s annual fundraising event that brings in donations for the restoration and maintenance of the home of Clara and Henry Ford. Design was inspired by the ornate architectural style of the estate and the surrounding grounds.
Other GDUSA Wins: 2019 American Graphic Design Awards
The One Club Portfolio Night
GTB hosted this year’s Detroit Portfolio Night, an event that gives aspiring copywriters and art directors the chance to have their work critiqued by leading creative directors. It’s an opportunity for agencies to meet, mentor and maybe even hire the next generation of creative talent. This year the team decided that they didn’t care…
Together with Ford we broke a world record with a Ford EcoSport billboard in Madrid. The billboard, plastered on the side of the Edificio España, spanned 5,265 m² — equivalent to 20 tennis courts!
Other winning work from GTB Spain includes:
Ford GeoLocation - Gold in Best Use of Programmatic Device at the Programmatic Ad Awards
The Strongest Reflection of You
Your car is the strongest reflection of you. It should suit you, live with you, move you forward, and raise your standards. GTB Turkey created a spot for the new Ford Focus showing the relationship between vehicles and living spaces.
Other winning work from GTB Turkey includes:
Kuga Wings for Life Sponsorship - Best Social Responsibility Award at Direct Marketing Awards Show (DPID)