GM! I have deep appreciation for art — be it films, design, music or any other form. And when NFTs happened, just like everyone else passionate about art, I too went down the rabbit hole. Although I started discussing NFTs with colleagues at work, it’s only last month that we decided…

2020 was not easy and unsettled all our plans initially, but we emerged with a lot of clarity because of the time we had; to reflect and reprioritise. Thank You for being a supporter of guch & here’s a little bit of what transpired in 2020 and what we are…

Hey, I’m Arfan. I’m a Cinematographer and photographer at guch. Today I’m gonna be giving some free tips and tricks to shoot better videos with your smartphone. Most smartphones these days have advanced video recording capabilities. Today smartphones can record up to 4k/60fps videos. …

Namaste! “We are rebranding as ‘guch’ and changing our business model” What’s the business model? We are building a product! Nothing really changes apart from the fact the we want to scale delivering video services. We don’t want to be the boutique video agency down the road, but want to be a global player delivering hundreds and thousands of videos a day. …

Imagine this: You have been asked to tell a story of approx. 10,000 pages. How well would you tell it? 1 second of video is 25 frames, 1 image is worth a 1000 words and a page consists of approximately 450 words, therefore 10,000 pages = 4.5 million words So…

Subject Matter, Ingredients, material, quality — all these are ways in which one could define the word ‘Content’. The true meaning, however, is completely contextual and lies in how one perceives the usage of the word. Written content, digital content, video content; you come across the usage of the word…

“It is not possible to make any video viral. Viral is an outcome, and is not in your hands. Then the main question is what should you be focussing on?” In today’s world, with massive amounts of content being consumed everyday, videos play a vital role with the ability to…

And phew, another eventful year comes to an end. 2019, our third year in operation & one of phenomenal growth and learning. Our mission continues, of creating high quality video content and our plans for 2020 includes a pioneering idea to scale the creative services business. We worked with over…

What’s the secret to creating a fantastic ad? For the answer, we needn't look too far away but at our favorite video format — Cinema. The only way to make a lasting impact through any video is if it can create an emotional response in the audience, and that’s it. …