The startup Martini is a video format that evolved after we wanted to create a novel format for startup news. Hassan led the development of this format which them became a daily video that was updated on our page.
The format earned massive fan following and we invested significantly to ensure we had the right props to do this. Joe went a few notches ahead to add stop motion and animation to the video.
We had to retire the format as we were not able to monetize this.
Here is an example video
But, tt so happened that someone (Appraam Labs) saw this format and wanted a product video to be done in this style. We gladly accepted the offer and create something
The video is below
