Google Ban ICO and Cryptocurrency ads. What will happen to the PPC costs? (Part 1)

In a blog post, Google published in March this year, it indicated that it will change its existing financial product restriction list in June 2018 by blacklisting advertisement content “including but not limited to initial coin offerings (ICO), cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice”.

On Jan 2018, Facebook banned ICO & cryptocurrency related ads. as well.

These actions have a direct impact on the crypto industry and particularly, on ICOs. Banning the promotion of ICOs on the most popular websites in the world is really limiting the supply, and causing an enormous increase in the demand for high quality advertisement spots.

How ICO companies are overcoming Facebook Ban:

On Facebook, for example, some ICOs found a creative way to pass the ban by not using key terms related to ICO.
Instead of writing ICO they use >> crowdfunding,
instead of cryptocurrency >> Virtual Coins/Tokens.

By choosing different words with a similar meaning, you can trick Facebook algorithm and still promote your ICO.

How Google ban is impacting the PPC costs:

Common sense tells me that the ban will limit the amount of words ICOs can use to promote their content with, such as increasing the demand for specific search terms like ‘Virtual Coins Projects’. It will cause a direct impact on dozens of search-terms related to ICOs and will help the PPC go up.

As we don’t know whether Google will treat the ban like Facebook or be stricter, let’s now get the PPC costs of 13 words related to ICOs. Two months from now, I will check the PPC costs again and compare the results.

I used Ubersuggest to find the CPC (another way to say PPC).

In 2 months time:

I will check on Ubersuggest the exact same search terms and compare the PPC to see if Google ban will affect prices.