Web Analytics
Published in
1 min readJun 21, 2019
In a few words (5 min read)
Web Analytics
A basic definition of web analytics as those responsible for the collection, reporting, and analysis of website data. The article contains ways to measure content, identify main insights and shares best practices in the area.
Step by step (5–30 min read)
Five Essential Analytics Reports for UX Strategists
How to best read your Google Analytics? This Nielsen Norman Group article helps you step by step to navigate Google Analytics dashboard in search of your website essentials analytics.
Deep dive (30 min — few hours read)
5 Ways To Use Google Analytics for Your UX Research
The article list 5 key tracking features in Google Analytics you will need for primary UX analysis. It also explains how to set them up in GA dashboard.
