Want your CV or portfolio to make a lasting impression for all the *right* reasons? Here’s how to make them pop
Whether you are a freelancing fledgeling or a seasoned pro, you know that your CV and/or portfolio are key when it comes to securing work. Often — and especially since the outbreak of the COVID-19 pandemic — meetings aren’t conducted face-to-face, so you won’t be able to rely on the abundance of charm and wit you would normally bring to a formal job interview.
So how do you make sure that your body of work is an accurate portrayal of what you are capable of producing, especially when you aren’t meeting in person so you can wow them with your words? Here’s how to pimp your portfolio (or resume) so that it speaks for you (and says alllll the right things).
1. Pick a user-friendly platform
It’s all very well to create a pimping portfolio with loads of graphics, links and stats that show off you skills, but if the client isn’t able to a) open the file, or b) navigate your portfolio with ease, they won’t get the full scope of your greatness. Instead, opt for a platform that is commonly used and is user-friendly. If the client gets bored waiting for it your CV or portfolio to load, they could very-well skip you and move along to the next applicant. Yikes!
2. Show your human side
You might think of, and conduct, yourself as a business rather than a human when it comes to your portfolio and CV. But rather than submitting a stuffy and generic one, try to add something that gives it a personal touch, and tells the client something about who you are, as a freelancer and as a person. Your personality and backstory are part of your brand, so no need to dull your shine when compiling your portfolio — it could even be the reason that they hire you. Just something to think about. 😉
3. Keep it up-to-date
This is a no-brainer, but it’s important that you keep your portfolio and CV as up-to-date as possible. Showcasing work that you did *years* ago is cool, but you still need to include samples of your more-current projects. This lets the client know that you are current and keeping abreast of industry trends. The easiest way to do this is NOT to wait until there is a job you want to apply for before frantically updating your portfolio, but doing so every time you have completed a project that you’re proud of and adding it to your collection of accomplishments. Ain’t nothing wrong with a #humblebrag!
