Sports Sponsorships Asset Pricing 101

GumGum
GumGum
Aug 17 · 1 min read
Image for post
Image for post

Brands want to know that they are getting the biggest possible bang for their buck when it comes to sports sponsorships. What measures can be put in place to protect downside portfolio investment risk and foster greater predictability of results throughout the entire sponsor life cycle?

To find out, watch the video below featuring:

Front Office Sports’ CEO Adam White

Scout Sports and Entertainment’s Executive Vice President and Managing Partner Michael Neuman

GumGum’s VP Strategy & Strategic Partnerships Jeff Katz and Head of Global Revenue Ian Partilla

As they discuss the ever-growing importance of big data, computer vision and proper KPIs as they relate to the sports sponsorship space.

Originally published at https://gumgum.com.

GumGum Advertising Blog

We teach machines to see in order to solve hard problems across the media industry.

GumGum

Written by

GumGum

We are an applied vision company. We teach machines to see in order to solve hard problems across the media industry.

GumGum Advertising Blog

Research, explainers and expertise on computer vision for marketers, technologists AI practitioners and the simply curious.

GumGum

Written by

GumGum

We are an applied vision company. We teach machines to see in order to solve hard problems across the media industry.

GumGum Advertising Blog

Research, explainers and expertise on computer vision for marketers, technologists AI practitioners and the simply curious.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store