Brands want to know that they are getting the biggest possible bang for their buck when it comes to sports sponsorships. What measures can be put in place to protect downside portfolio investment risk and foster greater predictability of results throughout the entire sponsor life cycle?
To find out, watch the video below featuring:
Front Office Sports’ CEO Adam White
Scout Sports and Entertainment’s Executive Vice President and Managing Partner Michael Neuman
GumGum’s VP Strategy & Strategic Partnerships Jeff Katz and Head of Global Revenue Ian Partilla
As they discuss the ever-growing importance of big data, computer vision and proper KPIs as they relate to the sports sponsorship space.
Originally published at https://gumgum.com.